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    1. Business News
    2. Authors
    3. kartikay kashyap

    Kartikay Kashyap

    If RimZim wishes to win over millennials and Gen X, it will have to maintain the taste consistency the brand was known for. “Nostalgia works only if the product delivers the exact flavour memory consumers expect.
    Rimzim will need more than Nostalgia to move the needle in the Rs 4,000-Crore ethnic drink market Premium Story

    Lahori posted turnover of more than Rs 500 crore in the financial year 2024-25 (FY25) and is expecting to grow…

    By Kartikay Kashyap
    March 2, 2026 12:08 IST
    The mobility startup has good reason to feel ambitious. As per a recent report by Sensor Tower, Rapido ranked third (above heavyweights Uber and Ola) with the highest monthly active users (MAU) in 2025 in the travel and navigation segment in India across Android and IOS devices.
    Rapido hopes to replicate its ride-hailing success in food delivery. Can it? Premium Story

    With fewer restaurant options on the platform, giving listed giants like Swiggy and Eternal-owned Zomato a run for their money…

    By Kartikay Kashyap
    February 25, 2026 09:23 IST
    What’s in it for the consumer?Lower upfront costs. “HomeLane will cater to those who wish to save on cost and still get quality,” says Karan Sethi, Founder, Qube Design.
    HomeLane has thrown its weight behind franchisees to expand beyond metro markets Premium Story

    Co-founder and CEO Srikanth Iyer says the company will penetrate larger urban markets with franchise-owned and company-operated (FOCO) stores, but…

    By Kartikay Kashyap
    February 23, 2026 09:45 IST
    Dutta says Ikea has taken a long-term view on India and the investments in the pipeline is an indication of the opportunity that awaits players. The brand claims it has served close to 110 million customers in FY25 across channels, and online sales are growing 34% compared to the previous fiscal.
    How Ikea is tweaking its retail strategy to align with the changing needs of the Indian market Premium Story

    Ikea’s broader plan also includes doubling its investments in the country to over Rs 20,000 crore ($2.2 billion) over the…

    By Kartikay Kashyap
    February 19, 2026 09:38 IST
    beYon aims to hinge its growth on aggressive pricing. The brand has kept its prices starting from Rs 23,000 to Rs 25,000 per carat against the industry benchmark of Rs 30,000. In fact, some players are also charging customers at Rs 40,000 to Rs 50,000 per carat.
    Here’s why lab-grown diamonds fit perfectly into Titan Company’s growth plans Premium Story

    The second issue pertains to diamond. Customers of natural diamond treat them both as jewellery and as an investment. In…

    By Kartikay Kashyap
    Updated: February 13, 2026 09:45 IST
    On the revenue side as well, Parachute has delivered growth. In the three quarters of FY26, the revenue grew 31%, 59% and 50% respectively, on a quarter on quarter basis contributing about 35% of the company’s topline, remaining the highest revenue generator as usual.
    How did Parachute manage to keep the momentum up despite the price hike? Premium Story

    As of Q3 FY26, Marico had increased the prices of its Parachute brand by 60%. Needless to say sales volume…

    By Kartikay Kashyap
    February 10, 2026 09:39 IST
    “Noice seems to be purpose-built for q-commerce: Impulse driven categories,low switching costs and algorithmic discovery.That alone fixes the biggest flaw of Swiggy’s past private label experiment,” says Ankur Sharma, cofounder,Brandshark
    Taking the road less travelled Premium Story

    It will take more than visual appeal for noice to stand out in a tough market

    By Anees Hussain
    February 6, 2026 09:53 IST
    Of course, there are many individual stars who also attract good endorsement money but as a sport "badminton is not making any effort to bring money into the game", says Prashant Joglekar, founder, SportsBiznet.
    India loves badminton. Brands don’t—yet Premium Story

    The BWF India Badminton Open 2026 concluded last Sunday, drawing a lot of attention not for standout performance by local…

    By Kartikay Kashyap
    January 26, 2026 09:35 IST
    Given that, the company needs to first ramp up its presence in the country. Increasing its dealership network and opening more showrooms will help improve not just reach but build consumer connect.
    Six months in, Tesla’s India dream hits the speed bumps Premium Story

    If Tesla were to make the most of its immense brand power it has to work on network expansion in…

    By Kartikay Kashyap
    January 23, 2026 09:13 IST

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    Latest News
    • West Asia Crisis: $11.8 billion in Indian agri-exports at risk as shipping routes falter
    • All England Open: Lakshya Sen storms into final equals Prakash Padukone’s 40-year-old record
    • Kerala healthcare crisis: Nurses reject ₹28,000 wage hike, threaten indefinite strike from March 9
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    • Why billion-dollar defenses have trouble stopping $35,000 drones: The ‘slow & lethal’ secret of Iran’s Shahed drones
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