The advertising media industry is evolving with AI-driven hyper-personalisation, programmatic buying, and digital-first strategies, reshaping media planners’ roles and client…
Prabhjeet Singh, president, India & South Asia, Uber, talks about Uber’s recent investment of Rs 3,000 crore in India and…
The three Grand Prix winners at Goafest 2026 stood out to solve real life problems
Top marketing minds from Zepto, Visa, Godrej, IBM, and HDFC Bank discussed the rise of hybrid operating structures, the limitations…
There is a lot of buzz, which has provided a great opportunity for the brand to scale up. It is…
At Day 2 of Goafest 2026, tech leaders from Google India and Comscore revealed how the advertising landscape is entering…
Brands have much to learn from the manner in which Tamil Nadu’s new CM leveraged social platforms to stand out…
In an exclusive interview at Goafest 2026, Perfetti Van Melle India Managing Director Nikhil Sharma highlighted the critical risks facing…
At the inaugural session of Goafest 2026, top marketing, economic, and corporate leaders emphasized that India must move past mere…
Amazon & JioHotstar are riding on IPL to drive engagement in the crowded space
Valuation gap and weak broadcaster appetite threaten to cut Indian viewers out of the football World Cup razzmatazz.
Despite 145 million followers and consistent international medals, badminton accounts for only 2% of India’s sports spending.
Raj Shamani’s cultivated amateurishness – one who’s simply trying to figure things out— has struck a chord among young podcast…
The traditional media buying-selling model — built on manual negotiation and personal relationships — is being challenged by AI
Emami plans to scale AloFruit into a Rs 500 cr brand over the next five years
Unilever increased the number of its partnered influencers from 10,000 to 300,000 in the last two years. This marks a…
The dominance of JioHotstar in the cricket broadcasting space will likely continue given the rising costs, say experts
Honda’s EV entry in India hinges on strong localisation, competitive pricing and a robust product pipeline to take on entrenched…
