An existential question Premium Story
Can 24X7 convenience stores survive in India?
Agentic AI is knocking on the door of the advertising and media industry. What new guardrails need to be set…
‘Production business has become the change agent for clients’: CEO, Omnicom Production Premium Story
Sergio Lopez Ferrero, CEO of Omnicom Production, discusses how AI is transforming advertising production into a strategic, data-driven process focused…
Selling it with a smile Premium Story
A study reveals 87% of Gen Z and Gen Alpha engage with funny brands, favoring humorous ads that stop their…
Packing a punch Premium Story
Hyrox has started strong in India but needs major marketing support to move forward
Diversify and rule Premium Story
New delivery-centric & casual dining formats will drive Speciality Restaurants’ expansion while lowering capital expenditure
Marriage of convenience Premium Story
FMCG giants partner with D2C players to enhance digital sales and e-commerce strategies, leveraging agility and direct consumer insights to…
Riding the creator wave Premium Story
Amazon’s connections marketplace has the potential to upend the creator economy
Why brands pick on each other Premium Story
Verbal exchanges among brands are becoming common but who Wins?
Another David takes on the Goliaths Premium Story
With an ad-supported version, ChatGPT is taking the fight for advertising bucks straight to Google and Meta’s gate
Sir Martin Sorrell discusses the rapid growth of digital advertising, the decline of traditional media, AI adoption challenges in corporations,…
Picking up on the vibes Premium Story
Peter England’s sub-brand Vybe is looking to grab Gen Z attention while drawing upon parent brand trust
Camel: Facing the test of time Premium Story
The brand that created a category from scratch now faces severe competition from organised players and many cheaper alternatives
Blinkit, Zepto, Amazon, Flipkart lean towards gourmet food offerings to improve unit economics and advertising revenue
Boost has outpaced the health food drink category growth to reach the Rs 1,000-crore milestone
Cleartrip plans to increase the share of its non-air verticals to 40-45% by next year from about 10% in 2025.
RoohAfza: On-demand coolness Premium Story
Hamdard’s RoohAfza has remained a pantry-favourite for close to 120 years, living up to its brand name of being a…
A narrow margin Premium Story
Why low-cost food delivery apps might have bitten off more than they can chew
