The narrative in this `5-lakh-crore FMCG sector is beginning to shift. Far from being limited by necessity, rural shoppers are…
As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director…
Taken together, these incidents show how India’s RMG sector is navigating an increasingly volatile regulatory landscape. While the segment single-handedly…
While RCB will likely see a 15% jump in brand value, Punjab Kings could score 30-40%
Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities Premium Story
Against this backdrop, it’s easy to see why Amazon Fashion rebranded its Gen Z storefront from the functional “Next Gen…
The move puts the estimated `3,000-`4,000 crore that RMG firms spend annually on digital advertising under increased scrutiny. According to…
“Having evolved from being part of the DDB network group, a few years ago Tribes acquired full ownership and took…
Creative guns are busy fighting the adaptation challenge Premium Story
“AI today is like the Swiss Army knife of creative departments,” says Shashwat Vatsa, AVP – brand at Olyv. It’s…
High logistics & user acquisition costs are weighing on clothing brands’ q-commerce bet Premium Story
On a sultry Delhi morning, 27-year-old Tashi realised she had nothing light or breezy to wear to her cousin’s haldi…
Streaming giants are pressing play on hybrid monetisation to cater to diverse preferences Premium Story
A hybrid model is becoming the dominant template. “Ad-supported models have become crucial, especially for regional or emerging platforms like…
“I always plan my day the night before. This is a great stress-buster,” Aggarwal said.
The race for the last mile: Hyperlocal delivery players are moving in quickly to fill the space vacated by Genie Premium Story
On May 8, Uber fired its first salvo with a cheeky social media post, “No Genie, No Problem. The magic…
Amazon Prime Video will introduce limited ads on movies and TV shows for Indian users starting June 17, offering an…
Google has subtly redesigned its ‘G’ logo with a soft gradient, reflecting the company’s focus on AI, particularly Gemini, and…
Kohli quits Tests; Brand Kohli to keep scoring Premium Story
Experts say his commercial appeal extends much beyond the 22 yards.
Television continues to rely on BARC, which, while not perfect, is an audited, centralised measurement currency widely accepted by advertisers.
A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands…
Adding that less than 25 per cent of leading CMOs globally have a degree in marketing, he said, “Would we…
