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Devika Singh

Articles By Devika Singh

153 Articles

Interview: Manish Taneja, co-founder and CEO, Purplle.com

‘Our ambitions range from masstige to premium’

The plan is to grow 80-90% year-on-year for the next two-three years, says Taneja

Organic growth

‘Clean beauty’ is the new trend brands are riding on

Getting past top FMCG brands, the likes of HUL, P&G and ITC, and personal care brands such as L’Oréal, could be a challenge for these brands.

Interview: Varun Alagh, co-founder and CEO, Honasa Consumer

‘For new brands, our strategy will always be digital-first’

We are projecting a revenue of Rs 500 crore for FY21, says Alagh

E-scooter segment in top gear

Brands launch affordable, more efficient electric two-wheelers to woo daily commuters

Brands operating in the E2W segment are rejigging their strategies to appeal to the commuter segment and the biker community.

Dairy majors foray into packaged mithai

Though the market for packaged sweets remains largely unorganised in India, the larger consumer trend towards packaged foods in the wake of the Covid-19 pandemic has given it a boost

The market for traditional Indian sweets is sized at `60,000-65,000 crore

Keeping up with Alexa

The smart speaker segment is buzzing with several new entrants

In order to drive adoption beyond the top cities, experts say, devices need to have more local use cases, content and languages.

Interview: Rohit Bansal, co-founder, Snapdeal

‘Staying away from discounts has worked well for us’

More than 80% of our buyers are from small towns, says Bansal

Digital wallets emerge second-most popular in-store payment method

Debit cards and credit cards had a share of 20% and 12%, respectively. The report projected that digital wallets would overtake cash as the most popular in-store payment method by 2024, accounting for 33% of payments.

As per data from the National Payments Corporation of India, UPI transactions in November grew threefold to 2.2 billion as compared to 0.7 billion in the pre-Covid period.

Warming up to frozen foods

Buoyed by the increase in uptake of frozen foods, brands launch newer variants and expand retail presence

Currently, potato-based frozen products, such as fries and wedges, are the most sought after.

Styling the DIY trend

Brands extend personal care appliances range to tap demand

While adoption of personal care appliances has risen, a sizable number of consumers are yet to get on board.

Interview: Varun Chaudhary, Managing Director, CG Corp Global

‘We want Wai Wai to become a household name in India’

The initial months were tough, but as the economy reopened, our sales rose exponentially.

Fine jewellery brands go ‘light’ to woo customers amid pandemic

PNG Jewellers, after witnessing a 35-40% rise in demand for lightweight jewellery, launched a new collection in August last year, which starts at Rs 10,000, much below its bridal line starting at Rs 2 lakh. Tanishq, too, rene

According to industry estimates, about 70-80% of jewellery bought online in India is priced below Rs 30,000.

Tablets back in business

Tablet brands focus on bigger displays and higher specs to cater to surge in demand

The company registered strong growth in CY2020 and also had the largest share in the premium segment (> `30,000), she added.

Getting back in the game

How Poco hopes to beat the biggies in the value smartphone segment

While Poco gained from its exclusive partnership with Flipkart initially, it may not be a viable retail strategy. 

Vipul Prakash, chief operating officer, MakeMyTrip and Goibibo

‘Walk-ins still account for one-fourth of hotel bookings’

The uptake of hotel bookings online has been slow; it still accounts for only 20-25% of the entire market

Growing the biscuit pie

Biscuit brands launch new variants and smaller packs as pandemic drives growth in consumption

Like other food categories, the biscuit market, too, is riding on the health trend.

Film celebrities mark their attendance in ed-tech sector

As per data from research firm Tracxn, ed-tech start-ups last year raised funding to the tune of $2.15 billion as compared to $552 million in 2019.

However, the use of endorsers by several companies in the space has also created clutter.

Small towns on a shopping spree

Social commerce is trending in the smaller towns

According to analysts, the average transaction value on large e-commerce marketplaces is Rs 700-800, while on social commerce platforms (which target value-conscious consumers) it is Rs 300-400.

Interview: Rohan Mirchandani, co-founder and CEO, Drums Food International

‘E-commerce has replaced modern trade in our retail strategy’

In January 2020, digital channels accounted for only 4-5% of the sales; today, their share is above 30%

Take 5: Heeru Dingra, CEO, WATConsult

From self-discovery to discovering new lands and interacting with different people, travel broadens the mind, says Dingra

Dingra swears by the quote ‘What we think, we become’

To regain market share, Complan heads for small towns

Once a clear No. 2, the brand has a mere 5% share in malt beverages market currently

Cracking the at-home salon biz

Top salon chains turn to on-demand beauty services to make up for low footfall

While salon chains have seen a greater adoption for their at-home services in the past year, customers are still not ready to pay extra to avail them.

Riding the hygiene wave

Soap brands launch new variants, smaller packs to tap demand

According to a report by Reportlinker, the market for soap bars in India was valued at $2.9 billion in FY20, and is projected to cross $4.4 billion by FY26.

Interview: Kavitha Rao, country commercial manager, Ikea India

‘Ikea is still in the start-up phase in India’

50% of the company’s turnover is from furniture and 50% from accessories

Footwear brands keep it casual

As demand for formal footwear dips, brands shift focus to casual wear such as flip-flops and slides

Overall, industry watchers predict that the footwear market will be out of the woods by mid-2021.

Indian smartphones back in the game: Brands like Micromax, Lava ring loud again

Though these companies are operating in the feature phone segment, they had pulled back from the smartphone market after the onslaught of Chinese brands.

These companies have set their sights on the lower price segment, eyeing feature phone users who may be looking to upgrade to smartphones soon.

Meat delivery biz heats up

Online meat delivery platforms clock growth during the pandemic

The surge in at-home consumption of food has meant more takers for RTE and RTC products.
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