Devika Singh

Articles By Devika Singh

45 Articles

Delivery roadblocks: E-commerce players grapple with increased demand and more

Retail experts estimate that the current situation might wipe off 10% of e-commerce companies’ annual GMV in the country.

amazon, amazon delivery, lockdown News

Navin Tewari of Capital Foods on why its not just a noodles company

The brand is currently present in 3.5 lakh general trade stores, and aim in six lakh general trade stores in the next one year

The brand is on a track to hit a revenue of Rs 600 crore in FY20 News

Coronavirus Impact: Consumers make a dash for essentials as sales of discretionary items drop

Apparel, electronics, watches, among others are some of the categories that have taken a hit

While the impact is limited in small towns of the country, retailers have reported a fall in footfalls there, too. News

From V-Mart to V-Bazaar, Citykart – how retailers are testing the waters in tier 4 markets

These value fashion retailer, however, must tackle pricing as well as infrastructure hurdles

The value retail market in India is estimated to be worth Rs 400 crore, according to industry experts News

Why smartphone firms are betting big on financial services

As per the RBI, between July 2018 and July 2019, there were only 50 million operational credit cards in India.

Chinese smartphone players, financial services apps, Mi Credit, Realme PaySa, Oppo Kash News

Loans by smartphones: Xiaomi, Realme, Oppo eyeing the financial services market in India

Smartphone companies will have to tread cautiously, as the analysis of data to offer loans and insurance could be seen as infringement of privacy by users.

Industry News

Why Truecaller calls India its home market

Around 75% of Truecaller's worldwide subscriber base resides in India

Sandeep Patil, Managing Director, Truecaller News

Sportswear, fitness items buck the slowdown trend

The sportswear segment saw 10-12% growth in 2019 driven by the popularity of athleisure and fitness products

Athleisure or athletic wear meant for everyday use is what most retailers are optimistic about. News

International brands go desi; launch ethnic wear

According to Technopak, the total Indian ethnic wear market is valued at Rs 70,000 crore.

While a large share of this market remains unorganised, existing organised players such as FabIndia and Manyavar have tasted success. News

How brands are riding the meme wave

As memes go mainstream, one wonders its use as a marketing tool

Meme, brand promotion News

How Godrej Interio plans to take on rivals like Amazon and Ikea

Godrej Interio claims to have established a very comprehensive supply chain network, and that is the biggest advantage

Godrej Interio, Anil Mathur News

How competition is set to intensify as brands make a beeline for wearables

According to data from Statista, the wearables market in India is valued at $1,556 million in 2020

According to market experts, fitness bands comprise a lion's share of this market, with Xiaomi, Titan and GOQii being the the top players News

Why online-only Smart TV brands need to move offline

According to IDC Research, 40% of the television sets shipped in India in the April-June quarter of 2019 were smart TVs, growing 50% y-o-y

smart television News

How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings

In the last year, it claims to have added 120 kitchens. The company currently has 300 cloud kitchens across 35 cities in the country.

Rebel Foods, Faasos, Behrouz Biryani News

Why online furniture companies are yet to create their own place

According to RedSeer Consulting, the online furniture market in India grew at a CAGR of approximately 80-85% to reach approximately $310 million in FY19

Brand Wagon News

FMCG majors like Nestle and MTR look to tap traditional breakfast fare

Consider Nestle, which in December expanded its offerings under Maggi and introduced ready-to-cook poha and upma variants, whereas Marico had earlier last year introduced two different ranges – Saffola Fittify

FMCG, Nestle, MTR, traditional breakfast fare , Saffola Fittify, Marico, MTR Foods, CAGR News

Review: recent ads that came under the scanner

From Imperial Blue to Swiggy- latest TVC ads which caught fancy due to either excellent execution or horrible concept

Review: Imperial Blue, Ashirvaad, Melorra, Apple, Swiggy News

Budget 2020: Despite no big announcements, new tax slabs expected to revive demand and boost spending

Budget 2020-21: The Budget says it will put aside Rs 2.83 lakh crore for the agriculture sector, of which Rs 1.23 lakh crore has been allocated for rural development.

Budget 2020 News

How Boat aims to be Rs 500 crore company by FY21

The company plans to expand its offline presence coupled with entering new categories

Offline will soon contribute Rs 100 crore to our revenue. News

How e-tailors are leveraging the second-hand goods market

Electronics, including smartphones, is estimated to have 25% share in the organised part of the refurbished market.

E-commerce giants, Flipkart, Amazon, refurbished goods market News

Amazon, Flipkart eyeing refurbished goods market in India: Will the bet pay off?

Globally, the online second-hand goods market is flourishing.

ecommerce, ecommerce sector News

How online beauty startups are eyeing offline expansion

According to RedSeer Consulting, the Indian beauty and personal care market are expected to grow at a CAGR of 9% to $22-23 billion in 2022.

Opening exclusive stores would require the brand to identify the right locations, stock their stores with a range of products and SKUs, and also build mass appeal through marketing. News

How Shoppers Stop is ready to launch a new set of department stores

Shoppers Stop plans to spend 150-200 crore this year on the renovation of old stores as well as launching new stores

There are plans to upgrade the beauty sections in 17 stores in the next 12-18 months, and make them more modern and aesthetic News

No fair play? Women cricketers gain popularity but still on a sticky wicket with brands

The Indian women’s cricket team gained widespread attention when it made it to the World Cup final of One Day Internationals (ODIs) in 2017.

Women cricketers, Indian women cricket team, female cricket players, Mithali Raj, Smriti Mandhana, Harmanpreet Kaur, Rohit Sharma, Shikhar Dhawan, Smriti Mandhana, POWER, Amstrad India, ITC Vivel, Alcon Laboratories News

Why multiplex operators luxury gamble may not pay off

Even movie theatre firms are investing in luxury halls, scalability remains a challenge

Brand Wagon News

How Veeba Foods looks to expand its presence

Known primarily as a B2B player, the company hopes to rake in higher revenues through B2C sales, from its current 40%

In 2019, almost 80% of our marketing budget was spent on ATL because of our mass media campaign for V-Nourish News

How TikTok and Likee are gaining popularity as movie promotion vehicles

According to a recent report by App Annie, TikTok recorded highest number of downloads in India at 200 million, while Likee ranked third with 140 million.

TikTok was the most downloaded app in India in 2019 with 200 millions downloads, while Likee ranked third with 140 million downloads. News
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