Devika Singh

Articles By Devika Singh

115 Articles

Precious jewellery buyers take a shine to online platforms during pandemic

Most online jewellery platforms have been focussing on an omnichannel play by launching stores offline

The trend, however, is limited to lightweight jewellery; heavy jewellery is yet to take off on e-commerce.

True Wireless Stereo: The race to be truly wireless

The once-premium true wireless stereo (TWS) market in India is growing, as smartphone brands fortify their presence

How brands are trying to drive the adoption of plant-based milk products

The market for milk alternatives is still small in India, estimated at $25 million, when compared to its bigger cousin, the dairy industry valued at $140 billion

The companies are retailing these products mostly through e-commerce and modern trade stores, while some like Raw Pressery and Goodmylk have also adopted the subscription models.

Urban Company’s Varun Khaitan on how the pandemic accelerated the company’s plans for beauty services

Men’s grooming, which was present in eight cities, has expanded across 18 cities

While the cleaning business has doubled, on the beauty side, the men’s grooming segment has risen sixfold, compared to the pre-Covid period, Varun Khaitan, co-founder, Urban Company said

How brands have made the transition from offline to online

Experts take on if e-commerce will prove to be a viable model for niche products in the long run

The pandemic provided an excellent opportunity to capture the imagination of the digitally savvy consumer

It’s back to basics for Nokia; launches feature phones

Nokia, according to Counterpoint Research, stood fourth in India’s feature phone market with 11% share (based on volumes) in Q3 2020.

The company has been taking an online-first approach to sell its feature phones.

Rajat Khurana of Asics on how running shoe market has been growing 25% annually

The brand's USP is the foot ID scanner which helps customers in identifying their pronation pattern, based on which they can buy the right running shoe

About 65% of the brand’s new store openings are going to be in tier II cities, and the rest in tier I, Rajat Khurana, MD, Asics India and South Asia, said

Ghazal Alagh of Mamaearth on life beyond work

Why sustainable brands such as Fabindia matter

Ghazal Alagh, co-founder, Mamaearth

Smartphone brands foray into smart home category

Xiaomi, Realme and Motorola bet big on the smart home category with smart refrigerators, smart speakers and more

A smart home set-up comprises connected devices that can be remotely controlled either through a smartphone or any other device on the network.

How online grocers are betting big on discounts this festive season

As per Forrester Research, grocery will have a 5-6% share in this year’s overall festive period sales, estimated to be at $6.5 billion

One of the biggest trends this year for the grocery category is a huge increase in orders from tier II cities

Tea Cafes expand; start home deliveries

Given the low footfall, QSRs like Chaayos and Chai Point have added more food items in their menus for delivery

Experts say these chains are “stepping away from their core offering”.

Carnival Cinemas’ PV Sunil on how Maharashtra contributes 25-30% of its business

Theatre chains are facing a conundrum as producers hold back new releases due to low footfall in theatres, and audiences await fresh content

The focus right now is demonstrating to people that our theatres are safe, PV Sunil, MD, Carnival Cinemas, said

FoxyMoron’s Suveer Bajaj on life beyond work

Bajaj spells out his five desires

Suveer Bajaj, co-founder, FoxyMoron

How Kia Motors is eyeing the tier 4 towns and beyond

The automaker is now aiming to set foot into underpenetrated regions such as Northeast India, Northern Telangana, Karnataka and Western Rajasthan

Kia Motors

Why e-tailers have sharpened their focus on ‘value’ play

According to the RedSeer report, almost half of the 45-50 million online shoppers this year will come from smaller towns this season

Companies are also betting on emerging ‘at-home’ categories to drive demand this year

How cloud kitchens are gaining prominence

QSR chains look to scale up deliveries through cloud kitchens

Dining out, zomato report

How Parag Milk Foods is betting big on value-added consumer products

Value added consumer products contribute around 80% of the sales for the company, up from 68% in pre-Covid times

These products are priced at a 10-15% premium basis the differentiated offerings, Akshali Shah, SVP, strategy – sales and marketing, Parag Milk Foods said

Fashion retailers on store opening spree as commercial space frees up

This move comes against the backdrop of space being freed up in prime real estate locations across the country. Consider UNIQLO India, which introduced two stores in DLF Mall of India, Noida, and Vegas Mall, Dwarka, in Septem

How consumer durables companies are pinning their hopes on the festive season

Consumer durable companies are revamping their product ranges and bolstering their offline presence in time for the festive season

Job losses and salary cuts across industries could mean fewer people willing to splurge during the festive season.

How packaged drinking water brands are trying reach consumers

According to the Trade Promotion Council of India, the packaged drinking water bottle market in India was valued at $24 billion in 2019

Foraying into the direct-to-consumer model, experts say, is not going to be easy.

Why offline will remain Vivo’s priority

Before Covid-19, 35% of smartphone sales came from online; this has now increased to 40%

The company’s strategy is to be present at mass retail formats, while adopting concept selling at high-end retail points, Nipun Marya, director – brand strategy, Vivo India, said

How logistics, e-commerce companies are gearing up for upcoming festive sales

After a halt, the upcoming annual festive season is likely to inject the much-needed cheer back into the economy

SBI cards, SBI cards and payment servoces

How shopping malls are strategizing to reach customers ahead of the festive season

The strategy now revolves around malls going to customers

indian economy, economic revival, GDP, festive season, GST e way bill, petrol diesel sales, electricity, power demand

Will the festive season revive the ethnic wear category?

The ethinc wear segment will see demand erosion of Rs 15,000-20,000 crore in FY21, as compared to the previous fiscal

Although sales may pick up during Durga Puja and Diwali, it will remain 30% lower than last year.

Pizza Hut’s Merrill Pereyra on the need to adopt digital infrastructure to augment sales

In August 2020, deliveries contributed 63% (including food aggregators) to the company’s sales, and the rest came from takeaways and dine-ins

The company currently invests 95% of its total marketing budget on digital, Merrill Pereyra, MD, Pizza Hut India Subcontinent said

Outdoor advertising in slow revival mode

The April-June quarter was a washout for the outdoor medium, with almost no billings

The industry reported a pickup of 25-30% in recent months after it recorded almost nil billings in the second quarter (April-June) of CY 2020

Ready-to-cook category sees a spike in demand

The RTC market in India, RedSeer says is expected to grow at a CAGR of 18% to reach Rs 4,800 crore by 2024

A study by RedSeer Consulting has found that consumer spending on home cooking during the pandemic has seen a 61% rise.
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