Devika Singh

Articles By Devika Singh

81 Articles

Bata India bets on online channels

Bata India, which currently gets about 6-7% of its sales from online channels is targeting digital novices as well as digital natives under its new strategy

Statista estimates that the footwear market in India is valued at $7,923 million, and was expected to grow at a CAGR of 9.6% between 2020-2025.

How Thomas Cook plans to regain its business

The travel agency is now focussing on domestic travel and short-haul international destinations

Abraham Alapatt, president and group head, marketing, Thomas Cook India

MindShift Interactive’s Zafar Rais on life beyond work

From Peaky Blinders to Tiger King, Gotham and Money Heist are some his favourite shows

Zafar Rais, CEO, MindShift Interactive

How post lockdown, consumer durables have seen an uptick in sales

According to industry estimates, the consumer durables and appliances market in India was valued at Rs 90,000 crore in 2019

Panasonic India has seen a growth of 20% in the sales of vacuum cleaners, and 44% in microwaves and washing machines (top load), as compared to the pre-Covid levels.

As footfalls ebb, fashion retailers invent unique models

Retailers such as Levi’s, Metro Shoes, Fab Alley, etc. have rolled out initiatives such as ‘home visits’ and ‘stores on wheel’ to combat low footfalls in stores

As fashion retailers grapple with the challenge of low sales, industry watchers have now pinned their hopes on the festive season

Sony India looks to fortify presence in the entry-level TV and home audio segments; realigns product strategy

The company plans to launch value for money products to expand its consumer base

The company gets about 17% of its revenue from digital imaging, 18% from audio, 60% from TVs, and the rest comes from other product segments, Sunil Nayyar, MD, Sony India said

E-commerce firms in high spirits: BigBasket, Amazon, Swiggy and Zomato foray into alcohol delivery

Start-ups such as HipBar, Drinkify and Liqhub tried their hands at alcohol delivery in the past, but hit regulatory hurdles

Zomato, for instance, has a total of 250 retailers on board so far, and has plans to partner with all the authorised government retailers in the cities where it is active.

Restaurants cook up a strategy to beat pandemic blues

Eateries’ sales have dropped 90% since lockdown and fine dining outlets are resorting to deliveries and cloud kitchens to make a comeback

According to a report by Crisil Research, India’s organised dine-in restaurants are on course for a 40-50% downslide in FY21 revenue due to Covid-19.

With fewer takers for cosmetics, brands are focussing on skincare

The beauty and wellness market in India, according to experts, is valued at Rs 80,000 crore, of which cosmetics commands a 10-15% share.

Brands are also launching clean beauty products to tap the growing consumer consciousness towards hygiene.

How food aggregator platforms have helped Naturals Ice Cream to revive its business

This year the company plans to spend about 70% of its budget on the digital mediums

The company aims to double its marketing spends this year from 5% earlier, according to Siddhant Kamath, director, Naturals Ice Cream

Fintech companies eye Kirana stores; launch services to digitise the system

Fintech apps are jumping at the opportunity, considering that there are about 1.2 crore kirana stores

The biggest challenge kirana stores face, according to RedSeer Consulting’s survey conducted in December last year, is credit collection from customers.

How matrimonial apps have turned to organising weddings during the pandemic

Matrimonial sites have been introducing new features to make up for the lack of physical meet-and-greet

Matrimonial sites have been introducing new features to make up for the lack of physical meet-and-greet.

How Wildcraft India has shifted focus to making tactical gears to rake in revenue

The tactical gear range which was expected contribute 10% to its revenue in FY21, has posted an increase to 25%

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Sportswear brands and etailers make hay as demand for fitness products surges

The demand for fitness equipment in the months of April and May 2020 was 60% higher as compared to the same period last year.

Brands such as Nike, Reebok and Puma have started offering a few products in the fitness equipment category, although sportswear is their mainstay.

Covid impact: DIY products a hit in these home grooming times

Grooming products join the list, as consumers restricted at home have been opting for grooming products to cope with the ‘new normal’.

Brands turn to moment marketing to remain relevant

A recent BARC-Nielsen report states that the advertising volume on television in week 20 (May 16-22) was 23% lower

Instead of long-term returns, marketers are looking at quick fixes and instant returns in lesser budgets.

Why mall owners aren’t looking to chase footfall

The Select group plans to open only 33% of the outlets

The group expects an 18-20% hit on its top line, says Arjun Sharma, chairman, Select Group

Salons struggle to make a comeback as the number of infection continue to rise

Beauty salons open up to offer basic services in some regions, but struggle with rising costs and low footfall

Although ensuring footfall could be challenging in these times, these salon chains are not keen on branching out into home services.

Recovery Road: Fashion retailers turn to discounting, loyal customers for recovery

As the economy slowly starts to reopen, fashion brands such as Marks & Spencer, United Colors of Benetton, Jack & Jones and Vero Moda are strategising to resume operations.

Bijak raises $12 million in Series A funding round

The B2B agritech platform will deploy the funds to scale up its technology team and roll out new features

The removal of restrictions under the Essential Commodities Act (ECA) is, by far, the most important measure.

Tasty pursuits! What consumers are turning to when restaurants are shut

The demand for snack items is up, but can manufacturers keep up?

How MTR Foods is trying find its groove in the time of Covid-19

The company has taken to online retail and tie-ups with food aggregators to ensure product deliveries to customers during the lockdown

E-commerce now contributes 4% to of the overall sales of the company, says Sunay Bhasin, CMO, MTR Foods

Covid-19 effect: E-commerce companies turn to kiranas for distribution

The supply chain disruptions caused due to the lockdown and prohibitions in terms of deliveries across various regions has resulted in e-commerce majors tying up with local kiranas or neighbourhood mom-and-pop stores.

Coronavirus Impact: Why quick service restaurants need to change strategy to survive

Most restaurants have seen a decline of 2-6% in sales in the first quarter of 2020

Quick-service restaurants (QSRs) such as McDonald’s, Burger King and KFC have found few takers, as consumers are wary of eating ‘outside’ food.

Coronavirus Impact: How brands are venturing into the wellness and hygiene segment

According to Nielsen, the share of the top three hand sanitiser brands dropped from 85% in January and February to 39% in March, after 152 new players entered the segment

The demand for handwash increased by 60% and floor cleaners by 24% in March, in comparison to the pre-pandemic period, the report says.

How Modi Enterprises is battling Covid-19

The company is creating new plans for the sustenance of its brands 24Seven and Colorbar

About 15% of its overall business comes from online channels right now

Consumers make a beeline for ayurvedic product to boost immunity

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

The renewed interest in these products has partly been fuelled by the recommendations by the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) to fight coronavirus.
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