Devika Singh

Articles By Devika Singh

12 Articles

From The Man Company to Bombay Shaving Company; how the men’s grooming category is growing

A Deloitte report estimates that the men’s grooming category would grow at a CAGR of 45% to reach Rs 35,000 crore by 2021

Beardo has introduced a lip balm and lip lightener for men, apart from skin care and hair care products. News

Retail wars: For offline players, discounts only answer to e-commerce

As per data from RedSeer Consulting, online players saw the biggest ever sale of Rs 31,000 crore during this festive season, within which the fashion category grew as much as 50% y-o-y.

Industry News

How bike-taxis are gradually gaining rider confidence

Currently, the market consists of three players including Ola Bike, UberMoto, and Rapido

Rapido- the bike taxi News

Rose Tsou of Verizon Media on why India is an important market

Verizon Media looks to fuel growth in India by tapping the mobile medium and leveraging the popularity of video content

Verizon Media has been in revamp mode globally. News

Will Bigg Boss, Dabangg 3 help Salman Khan get his mojo back

Industry watchers say the kind of endorsements he is attracting has been impacted by his movie’s performances at the box office.

Industry News

Speaking local: Brands tapping regional influencers for higher engagement

Brands are tapping regional influencers for higher engagement.

Brand Wagon News

Selfie age driving consumption in small towns, says V-Mart Retail CMD

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

V-Mart, Selfie age, V-Mart Retail CMD, Lalit Agarwal, V-Mart stores, offline brands, tier III towns News

Milking the opportunity: E-grocery players getting into the daily essentials delivery business

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

milk, milk industry News

Offline brands gear up to beat consumption blues

The mall has included the jewellery and electronics categories in its loyalty programme and shoppers can redeem 2% of their entire purchase.

Industry News

BBlunt is different because we understand Indian hair: Anirban Banerjee, Head, global innovation

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

Brand Wagon News

Del Monte taking its offerings to small towns, but is the market ready for gourmet Italian food products?

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Mon

Brand Wagon News

Festive season begins! Offline retailers hope for cheer in run-up to Diwali

Value fashion retailer V-Bazaar, too, saw a drop in footfalls during Dussehra and Durga Puja. “While we haven’t seen a de-growth, there isn’t much of growth either,” admits Hemant Agarwal, chairman and managing direct

Festive season, Festive sale, Offline retailer, Diwali, durga puja, Dussehra , V-Bazaar, online retailer News
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