Though migration to OTT and viewer fatigue have reduced TV viewership, IPL’s media rights value is not likely to be…
‘For Spotify, the maximum pricing options are in India’
Adani’s latest move will pitch it against Mukesh Ambani’s Reliance Industries that owns Network18, as well as other key players…
Adani’s latest move will pitch it against Mukesh Ambani’s Reliance Industries that owns Network18, as well as other key players…
Matrimony.com looks beyond Indian shores to sustain its pandemic growth momentum
Christina Moniz reviews five recent ads from IPL 2022 that caught our attention
‘Private cars are competition, not ride-hailing apps’
From UniQlo to Blue Tokai are some of her favourite brands
Livpure has expanded beyond water purifiers to offer air conditioners, coolers and mattresses
‘We will open more than one hotel a month in 2022’
Brand and marketing experts, while expressing surprise at the development, as the two labels enjoy significant brand equity, also noted…
With plans to be present in 100 cities, Sebamed aims to be among India’s top 10 personal care brands in…
From signature bath amenities to customised picnics, hospitality brands eye alternate revenue streams
‘We are now present across most pincodes in India’
Urban Company is leveraging its expanded service portfolio and tapping new markets to drive up growth this year
While the Indian skipper’s brand value has surged in recent years, Sharma may still be some way off from commanding…
D2C brands take the offline route to widen reach
‘Ice cream consumption opportunity is huge’
