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This auto expo, vision of mobility will be alive as SIAM partners with Facebook

The Facebook family of apps will help take AutoExpo2020 beyond the venue to auto-enthusiasts across the country

AMFI ropes in Sachin Tendulkar and MS Dhoni for ‘Mutual Funds Sahi Hai’ campaign

The campaign aims to create awareness about mutual funds, as the preferred investment option.

Left to right: NS Venkatesh, Sachin Tendulkar and Nilesh Shah

The Moms Co. launches its debut digital campaign ‘Science of Motherhood’

The campaign is conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions.

The campaign features a narrative by Malika Sadani describing every mom’s struggle when it comes to finding the right products for her baby

Honor India rolls out ‘Honor Rap Battle’ campaign to promote Honor 9X

‘Honor Rap Battle’ campaign was conceived by creative agency Mullen Lintas

Honor 9X, Digital Campaign

GfK strengthens strategic leadership in India

GfK has also expanded its Global Service Center (GSC) footprint in India

India is a key growth market for GfK in APAC and globally

Wavemaker elevates Ajay Gupte to chief executive officer of Wavemaker South Asia

Kartik Sharma steps down to pursue other opportunities in the industry

Ajay Gupte joined Wavemaker India last year from his previous role in Wavemaker Indonesia where he was the MD

Google.org donates $1 million to Internews to fight fake news in India

The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative.

According to the tech giant, the spread of misinformation is something the GNI India Training Network has been working to counteract, in their newsrooms and beyond.

Dentsu India launches ‘Behtar Parvarish Ka Pata’ campaign for Ashiana Housing

The campaign includes three video films and various digital assets

The first two brand films reinstate the fact that if children begin to learn early on, they learn for life.

Instagram reported the highest outage during Q4 2019: Downdetector

Streaming services such as Hulu, Netflix and Disney+ also suffered major outages

Facebook, Social Media Outage, Instagram, Twitter

Publicis India bags the creative mandate of Emami’s Navratna Oil

The agency won the mandate following a multi-agency pitch

Publicis India, Emami, Navratna Oil

Trivago replaces Santoor Sandal And Turmeric to emerge as the most advertised brand in Week 2: BARC

Meanwhile, Hindustan Unilever Limited remains the biggest spender

Top 10 advertisers, Top 10 brands

Digital ad industry to amount to Rs 17,000 crore by the end of 2020: DAN Digital Report 2020

Meanwhile, FMCG sector emerged as the biggest spender, contributing 30% to Rs 20,182 crore to the advertising industry

the Indian advertising industry has grown at a rate of 9.4% to Rs 68,475 crore by the end of 2019.

LAVA urges consumers to fight against fake forwards with its latest #SendItBack campaign

The campaign is conceptualised and executed by 82.5 Communications

The campaign has been rolled out across various digital platforms including Facebook, Twitter, Instagram and Youtube.

Facebook appoints Avinash Pant as marketing director

This is the first time Facebook India will have a marketing director

Avinash Pant, Facebook

Sanju Menon is the new COO of Publicis Ambience and Publicis Beehive

He takes over the reins from Paritosh Srivastava, who was elevated to the role of MD, L&K Saatchi & Saatchi

In his new role, he will be responsible for driving the growth agenda.

fbb urges consumers #WearYourPatriotism this Republic day

Sales proceeds of the scarf collection will be donated to the Indian Army

As part of the campaign, social media influencers, activists and youth will share their ways of wearing a scarf on the social media platform

White Rivers Media bags the digital marketing mandate for English entertainment cluster of Times Network

The agency will be responsible for the social media and digital marketing for Times Network’s English GEC

The account shall be handled out of the agency’s head office in Mumbai

Leo Burnett appoints three senior members in account management team

Ashima Mehra and Maninder Bali join as senior vice president while Sarina Baretto joins as vice president

Left to right: Ashima Mehra, Maninder Bali and Sarina Baretto

Why Facebook’s move to introduce ads on WhatsApp is a complicated affair

The platform has over 1.5 billion users across the world and 400 million in India

With this move, the company has positioned itself as a marketing hub

WATConsult unveils a digital brand campaign for Wacoal India

Truly Yours for #TrulyYou campaign will mark the launch of Wacoal's Autumn Winter 2019 Collection

The campaign aims to highlight how women should embrace their true selves

ASCI comes out with guidelines to use awards and rankings in ads

The movies aim to curtail misleading claims, especially from educational institutes and healthcare services

Also, ads disclose all material facts which if suppressed or distorted would mislead the consumer by implication or omission.

Tata AIA Life Insurance urges customers to protect the future of their families as well as the planet

The insurance company launched media campaign ‘Rakshakaran Heroes’ promoting both greenery and life insurance

In extension of the brand promise of Tata AIA, Rakshakaran Ki Reet, the TVC highlights the larger purpose that buying a term policy serves.

WolfzHowl partners with Leap Frog Strategy for the post-digital, integrated era of brand management

Wolfzhowl specialises in creating behaviour change through brands

In 2019, 12,000 brands used TV, two Lakh brands advertised on print and the number of brands that put money on digital was over a million

Max Life Insurance partners with PAYBACK India to drive adoption of life insurance through digital sales

Partnership will allow members of Payback to discover and purchase life insurance via digital channels

As per the partnership, Payback will act as a corporate agent for Max Life and offer life insurance policies to prospects through its digital platforms.

INOX pays tribute to popcorn on World Popcorn Day with a digital campaign

The digital campaign included a video film, lobby displays and a series of creatives on social media

Counted amongst the top 10 multiplex chains in India, INOX Leisure Limited has 147 multiplexes and 617 screens across 68 cities

Data is under the microscope and this is affecting all industries: Wunderman Thompson Intelligence

From complex cocktails and digital spas, to subscription insurance and scientific expeditions, “The Future 100” predicts 2020 will usher in an era that’s realistic yet imaginative

According to the report, companies are urging the consumers to look forward towards an optimistic future as unsettling political, economic and environmental times have left consumers feeling anxious
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