The duo, comprising daCunha Communications’ director Rahul daCunha and writer Manish Jhaveri, then march in with their one-liners to cartoonist Jayant Rane who brings the Amul Girl to life, with her trademark blue hair and
Most notable for endorsing fashion, lifestyle and sports brands, Kohli has also been structuring endorsement deals with an equity element, with an aim to maintain long-term relevance and share the upside from the company’s
The places we are thinking about launching in are quite widely dispersed. It’s not like we are focussing on areas just outside Mumbai or Kolkata; we are going to parts of the country that are definitely considered tier II,
Often referred to as the ‘Father of Modern Strategy’ Michael Porter, Bishop William Lawrence University Professor at Harvard Business School,was in India recently and spoke to BrandWagon on myriad topics.
Eight represents ‘infinity’ in numerology. In universal terms, this can mean both good and bad—endless strength, power, success, achievement and abundance on the one hand, and the possibility of anarchy...
In India, people are used to getting very low-cost or no-cost content, so it is harder to see pay-for-content model succeeding here in the near future … Subscription works best when there is a specific customer base
Recently, there was news of restaurant reservation site EazyDiner expanding operations to Mumbai from the National Capital Region, having secured Series A funding worth $3 million led by existing investor DSG Consumer Partner