Banasree Purkayastha

Articles By Banasree Purkayastha

90 Articles

I love the As – my Audi, Apple gadgets and Asics shoes: Rohit Chadda, MD and Co-founder, Foodpanda.in

E-commerce is a very exciting space to be in with the rapidly growing and fast changing industry dynamics...

I love the As – my Audi, Apple gadgets and Asics shoes: Rohit Chadda, MD and Co-founder, Foodpanda.in

The best ads 2014

Not a fiery speech but a stammering monologue. It gets him rousing applause. And we drink to that. Does that ring a bell?

Industry News

Creating new value for clients is my high: V Balakrishnan

V Balakrishnan EGM  Marketing,  Konica Minolta Business Solutions India 1. The job: Twenty days on the road, a new city every day, new customers, new challenges, new exhibitions and events. An exhilarating mix of challenges

Creating new value for clients is my high: V Balakrishnan

“My best friend is an organiser”

It is cliched but it’s true—when you truly love your job you don’t have to work a single day of your life!

“My best friend is an organiser”

Kids’ stuff

With the target customer anyone who feels young , the Paper Boat film tugs at everyone’s heartstrings, taking them back to childhood

Kids’ stuff

Trash it!

Fastrack takes a cue from Modi’s Swachh Bharat Abhiyaan to connect with the youth in its latest ad...

Trash it!

Over a time the brand tends to grow on you: Shashank Surana, DS Group

After hours with Shashank Surana, Sr GM- New Product Development, DS Group.

Over a time the brand tends to grow on you: Shashank Surana, DS Group

Home and away

Yatra nudges all those unwilling to burn a hole in their pocket to check out the discounts at its website with its new tongue-in-cheek campaign

Home and away

‘I’m learning the nuances of digital marketing’

I am extremely passionate about smartphones. With the recent trend of digitization, the smartphone market has become more excited and ever changing.

‘I’m learning the nuances of digital marketing’