Banasree Purkayastha

Articles By Banasree Purkayastha

91 Articles

Laundry woes

If the idea was to do something different so that viewers would sit up and take notice, the Lloyd washing machine ad works with its unisex positioning

Laundry woes

‘I detest complacency’

The same job everyday could get tedious but working with Timex has been thrilling as every day requires me to overcome challenges to create a brand that symbolises technological innovation.

‘I detest complacency’

Identifying great talent is the best part of the job: Jaydeep Burman, Founder & CEO, Faaso’s

One job I am dedicated to, is to look for great young-at-heart talent to build the largest and most loved

faasos News

At times 24 hours in a day is not enough: Kenichiro Hibi

After Hours with Kenichiro Hibi, Managing Director, Sony India

At times 24 hours in a day is not enough: Kenichiro Hibi

There is no scope for tardiness in my book: Anirudh Dhoot

From juggling meetings in different parts of the world to personally overseeing manufacturing units, my journey with Videocon has been quite action packed.

There is no scope for tardiness in my book: Anirudh Dhoot

I do yoga in my office at 12 noon every day: Manu Agarwal

The morning rays are always refreshing for me and each new day brings a lot of energy and positivity to take me one step ahead towards my goals.

I do yoga in my office at 12 noon every day: Manu Agarwal

After Hours with Rajiv Sethi: My job gives me the power to change lives using technology

I am loyal towards my Macbook Air and also like to keep trying out new smartphones all the time, says Rajiv Sethi.

After Hours with Rajiv Sethi: My job gives me the power to change lives using technology

After Hours: I was a big Apple fan, but no more, says Sachin Bhatia

There can be nothing one hates about running a business that has got to do with dating! The fact that one is making a difference at a social level...

After Hours: I was a big Apple fan, but no more, says Sachin Bhatia

After hours: What interests me the most is product development, says Shiv Inder Singh

Creating Firefox—the product range, the unique distribution network, the brand and what it stands for —was the most exciting and challenging time for me and the company.

After hours: What interests me the most is product development, says Shiv Inder Singh

Two days a week I work out of the cafes: Bidisha Nagaraj

I love the fact that I am in a youth oriented business and have the power to influence the thinking of the youth on a day to day basis.

Two days a week I work out of the cafes: Bidisha Nagaraj

Helping make a difference in people’s lives gives me a kick: Sameer Parwani, CouponDunia

You put in your best efforts for months and when it receives a positive response from people it just fills you with a sense of fulfilment.

Helping make a difference in people’s lives gives me a kick: Sameer Parwani, CouponDunia

‘Tracking the brand’s performance on social media is addictive’

After hours with Anushree Tainwala Marketing Director, Samsonite South Asia Pvt. Ltd.

‘Tracking the brand’s performance on social media is addictive’

‘Being bootstrapped makes it more interesting’

E-commerce is a very interesting and exciting space to be in. The competition is really fierce and somewhere we chose to become...

‘Being bootstrapped makes it more interesting’

Jabong: It’s my life

Jabong’s latest ad affirms fashion as a mode of unorthodox expression, and gets people talking

Jabong: It’s my life

Helping buyers save more is a thrill: Rohan Bhargava, CashKaro.com

Exuberance, high energy and constant challenges bringing newer opportunities define by my job 24X7.

Helping buyers save more is a thrill: Rohan Bhargava, CashKaro.com

‘Competition bring out the best in creativity and execution’

Fast-paced digital businesses are what I have been involved with for the last 14-odd years of my career...

‘Competition bring out the best in creativity and execution’

New frontiers and challenges excite me: Supam Maheshwari

I love thinking about new opportunities, frontiers, ways of expansion and identifying challenges...

New frontiers and challenges excite me: Supam Maheshwari

The most important goal is to remove corruption: Vijay Shekhar Sharma, Founder, Paytm

The most important objective is how we can remove corruption from this country. Paytm is all about...

The most important goal is to remove corruption: Vijay Shekhar Sharma, Founder, Paytm

There is never a dull moment at Lenovo: Sudhin Mathur

After hours with Sudhin Mathur, Director- smartphones, Lenovo India.

There is never a dull moment at Lenovo: Sudhin Mathur

I look forward to learn something new every day: Ranjan Dutt

I try and treat every day at work as if it were my first day on the job in the sense...

I look forward to learn something new every day: Ranjan Dutt

I hate being patient: Ashish Kashyap, CEO, Ibibo Group

Creating products and applications that make customers...

I hate being patient: Ashish Kashyap, CEO, Ibibo Group

Life Lessons

The insurance industry in India has more than 20 brands fighting for the customer’s attention. With little difference in their offerings, the only way they can establish brand recall in customers’ mind space is by alignin

Life Lessons

‘I learn by observing how brands communicate with their customers’

I love my job and that is the reason why I consider everyday to be a new challenge...

‘I learn by observing how brands communicate with their customers’

Ariel Share The Load campaign: Dhobi Ghat

Espousing a noble cause is always a favourite activity of brands, and when it is a cause that’s right in your backyard, the impact is enormous. Ariel hits the jackpot with its new pro-women ad

Ariel Share The Load campaign: Dhobi Ghat

‘I respect brands that have broken convention’

Insurance is a very hard-to-differentiate industry. Consumers can’t differentiate the products...

‘I respect brands that have broken convention’

As BJP, AAP and Congress poll battle rages on radio, channels laugh all the way to the bank

It's a blitzkrieg of commercials on radio as the three main political parties take potshots at each other ahead of the Delhi polls

aam aadmi party, gul panag News

Move those fingers

Flipkart’s latest ad hits the nail on the head when it comes to demonstrating how easy it is to use its mobile app. The script, however, could have had more zing

Move those fingers