As a content market, there are similarities between Japan and India. Consumers in both India and Japan watch a lot of local content alongside US content, whereas in markets like Australia and Singapore, US content is extremel
This further translates into a 7.21 TV ratings percentage point (India urban, males 15+AB) on the Star network. In 2017, the 10th season of the IPL, which was aired on the former broadcaster of the games on Sony, recorded 88.
With about 15 days to go for the 11th edition of the Indian Premier League (IPL), Star India — the official broadcaster of the T20 tourney — is understood to have sold more than 80% of its advertising inventory.
Unilever Ventures-backed online grocery company Milkbasket is expected to close FY18 with a three-fold jump in revenues at about Rs 40 crore, Milkbasket co-founder and CEO Anant Goel told FE. The e-grocery firm reported reven
While advertisers were always expected to move to digital channels what’s surprising is that subscriptions too are coming in. While, in 2016, they accounted for less than 3% of advertising revenues, at Rs 2,000 crore, they
With the advertising spend on free-to-air (FTA) channels in the Hindi GEC space growing at a faster rate of 16%, its contribution to the overall revenue is expected to increase to 25% — at about Rs 1,400 crore in 2018.
Buyers aren’t worrying too much about how much it will cost to buy or create content since that’s what will attract more viewers. As Sameer Batra, CEO, Wynk, says, this is a big investment phase with everyone creating and
However, Flipkart saw its market share increasing by about 10 percentage points during the same period. This, analysts say, could be because the customers who regularly shopped on Snapdeal may have moved more towards Flipkart
Star India-owned video over-the-top (OTT) platform Hotstar seems to be popular among users, given that mobile accounts for more than 90% of watchtime versus other platforms such as desktop, according to latest data shared by
Budget 2018: The union budget 2018 raised a ray of hope for the start-up ecosystem in the country with the promise of addressing the various issues relating to investment in such companies, but fell short of removing their bi
Jasper Infotech, the parent company of e-commerce firm Snapdeal, posted a 37.9% decline in its total revenues to Rs 903.8 crore for the year ended March 2017, according to filings with the Registrar of Companies and research
If 3D and 4DX changed the experience of watching a movie in theatres, as viewers got a chance to experience motions such as air, vibrations, etc, virtual reality (VR) is expected to change the way viewers have so far watched
Online classifieds portal Quikr India posted a 55% jump in its standalone revenues at Rs 63.7 crore in the previous financial year, according to filings with the Registrar of Companies (RoC) and research platform Tofler.