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Anushree Bhattacharyya

Articles By Anushree Bhattacharyya

339 Articles

A new rhythm for radio

After a long wait, the government has given its go-ahead for the Phase 3 auction of radio channels. The industry is jubilant. Will radio finally find its groove?

radio, radio channels, radio channels auction, radio channels Phase 3 auction, radio channels industry, auction, auction radio channels

Last year was about acquiring users, this year will be all about retaining them: Mark Hardy, Viber Global

Social messaging mobile apps are increasingly becoming more popular than traditional text messages.

Last year was about acquiring users, this year will be all about retaining them: Mark Hardy, Viber Global

FM players are Radio Ga Ga

The third round of auctions for radio stations is expected to attract 50-60 players including...

FM players are Radio Ga Ga

Digital campaign: No layer, only flair

Digital campaigns by brands became a new trend in 2014...

Digital campaign: No layer, only flair

2015 Bonjour!

OPE smiles from the threshold of the year to come, whispering ‘it will be happier’...,” said English poet Alfred...

2015 Bonjour!

2014- The year that was

2014 had many inflection points to its credit. Brandwagon identifies 10 big developments in the media, advertising & marketing world

2014- The year that was

Online’s offline overture

E-commerce companies take omni channel route to boost sales; open brick-and-mortar stores to engage directly with customers

Online’s offline overture

The clothes line

Higher margins and the ability to build a loyal customer base has seen online apparel emerge as one of the most important segments in the e-commerce sector. Even as they continue to sell branded apparel, a slew of start-ups i

The clothes line

The number game

Brands are listening in to consumer coversations on social media to get crucial insights on what they want and are tweaking their marketing strategies accordingly. And it is yielding results

The number game

I expect to see more acquisitions in the next 2-3 years: Saurabh Bhatia, Vdopia

The rumour mills have been abuzz with reports of Yahoo! Inc acquiring BrightRoll, a programmatic buying and selling platform for mobile video advertising, for $700 million.

I expect to see more acquisitions in the next 2-3 years: Saurabh Bhatia, Vdopia

“Building a company is all about the collective”

1The job: “Do what you love” they say. And that is what has happened with me. I don’t feel like I am doing a job per se—I enjoy running a successful internet company and the constant innovation that is part an

“Building a company is all about the collective”

E-commerce players ShopClues, Snapdeal, Amazon on advertising blitzkrieg

However, it could be a case of overkill with e-commerce brands not taking any distinct positioning.

E-commerce players on advertising blitzkrieg

However, it could be a case of overkill with brands not taking any distinct positioning.

Yepme plans to take its private brands global

Yepme, one of India’s largest online private-label fashion retailers...

Together forever

Though the Cadbury Celebrations ad is a rendition of an old concept but it’s the characters and the storyline that make it appealing

Together forever
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