Anushree Bhattacharyya

E-commerce players on advertising blitzkrieg

However, it could be a case of overkill with brands not taking any distinct positioning.

Industry News

Yepme plans to take its private brands global

Yepme, one of India’s largest online private-label fashion retailers...

Industry News

Together forever

Though the Cadbury Celebrations ad is a rendition of an old concept but it’s the characters and the storyline that make it appealing

Together forever
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