Anushree Bhattacharyya

Articles By Anushree Bhattacharyya

334 Articles

How ed-tech firm BYJU’S is capitalising on its association with the Indian cricket team

On a standalone basis, the ed-tech company’s advertising spend rose 71.2% to Rs 185 crore in FY18 from Rs 108 crore in FY17

As per the firm, its marketing expenditure has gone up over the year, on the back of an increase in revenue. News

Zomato eyes at creating new revenue streams; IPs are also used as a marketing tool

The food-tech firm currently has two events - Zomaland and Zomaland Picnic under its banner.

Zomato, Zomaland, Zomaland Picnic, Events, Chaitanya Mathur, food-tech, online food delivery, online food delivery firm, Dubai, Toyata, TikTok News

How the ‘open architectural’ model has helped Interpublic Group to achieve growth

The advertising conglomerate posted an 8.4% increase in net revenue to $2.06 million for the quarter ended September 2019, as against $1.90 billion, during the same period, last year.

Interpublic Group, Terry Peigh, IPG, healthcare marketing, public relations, Interpublic Group, revenue growth, Interpublic Group MD News

BSNL bets on content to drive consumption; to focus on localisation and personalisation

The company which has tied up with YuppTV, plans to announce three more such content deals with local players

Additionally, the state-run telecom operator claims to concentrate on the delivery of personalised content to its consumers. News

ZEEL goes bullish on its English movie channel &flixHD; inks a first telecast deal with Sony

Called, ‘World Television Premieres’ under the sub-brand, the English channel will premiere movies during prime-time in the weekend and in the afternoon.

Netflix, &flix, Zee Entertainment, ZEEL, Kartik Mahadev, Sony, Navin Khemka, MediaCom, Amit Shah, MIB: International, Brightburn, Spider-Man: Far From Home, Angry Birds 2, Zombieland 2, Charlie’s Angels (2019) and Jumanji: The Next Level, video streaming platform, OTT, Diney, PVR, TAM AdEx News

This Diwali, PayPal India goes digital with its festive season campaign

The digital-only campaign is called titled, ‘ Ye Diwali 365 Days Wali’ aims at encouraging consumers to shop and avail benefits throughout the year.

PayPal, TV Naarayan, Diwali, festive season, digital advertising, programmatic, display ads, festive campaign, YouTube, influencer marketing News

Facebook looks to bolster its video advertising solution; plans to roll out new products and services

About 1 billion stories are shared every day across all apps operated by Facebook including Instagram.

Encrypting rebellion, Facebook revolution, Umbrella Movement, Telegram, Facebook, Twitter,  News

Thugs of Hindostan: Yash Raj’s big box-office grosser this Diwali? Here is what could work for it

Starring Aamir Khan and Amitabh Bachchan, and directed by Vijay Krishna Acharya, the film is expected to be a big grosser at the box office.

Entertainment News

Google India FY18 standalone net up 33%

Google India posted a 33% increase in its standalone net profit at Rs 407.2 crore for FY18, according to filings with the Registrar of Companies (RoC) and data platform Tofler.

Industry News

The big PE, VC deal flow in Indian internet ventures: $8b in last fiscal, $7b in April to September 2018

Private equity firms and venture capitalists invested a chunky $7 billion into online ventures between January and September, data sourced from research agency Tracxn showed.

Industry News

Flipkart Big Billion Days Sale: What Walmart-backed firm is eyeing in electronics market

Flipkart is eyeing a market share of 30% in the electronics category across offline and online markets after its Big Billion Days sale, its annual festive season sale which is from October 10-14.

Flipkart, Big Billion Days, Big Billion Days sale, Flipkart Big Billion Days sale, Walmart, electronics market News

Amazon Pay India gets fresh funding of Rs 590 crore

Amazon Pay India, the online payment business of e-commerce giant Amazon, has received fresh funding of Rs 590 crore

Amazon, Amazon Pay, Amazon Pay india, Amazo fresh funding, online payment, e-commerce News

Here’s what will drive upcoming Big Billion Days & Great India sales

With the total number of shoppers this festive season tipped to jump to 20 million from 14 million last year, e-retailers are readying for bigger festive season.

Industry News

Room to grow! OYO fund-raise nets whopping $1 billion

OYO Rooms said on Tuesday it has raised $800 million in a funding round that was led by SoftBank Investment Advisers.

OYO, OYO ROOMS, INDUSTRY News

It’s a winner! Doordarshan’s Free Dish gathers 30 million subscribers even as DTH subscriptions stagnate

DTH operators have seen their subscriber bases stagnate over the last three quarters at around 67 million, data from Trai show.

Industry News

Ola parent infuses fresh capital of Rs 50 cr into cab-leasing business

ANI Technologies, which runs cab-hailing service Ola, has put in fresh capital of Rs 50 crore into its cab-leasing business Ola Fleet Technologies, according to regulatory filings sourced by data intelligence platform Paper.v

Industry News

Zomato Media’s FY18 losses narrow to Rs 106 crore on revenue increase

During the fiscal, the company’s total expenditure was down 1.5% at Rs 591.4 crore, while the employee benefit cost increased just 1% to Rs 290.4 crore.

Industry News

Whopping Rs 3,463 crore! Flipkart Marketplace invests in Indian arm

Singapore-based Flipkart Marketplace has infused Rs 3,463 crore into the Indian entity Flipkart Internet in two tranches, according to regulatory filings sourced by data intelligence platform Paper.vc.

Industry News

Amazon Prime Video to increase regional content

Amazon Prime Video, the video streaming platform run by e-commerce giant Amazon India plans to increase its regional content offering by adding more vernacular content.

Industry News

Flipkart deal: Walmart pays $2.5 bn withholding tax

Income tax rules require the buyer (Walmart) to discharge its tax liability within the first seven days of the subsequent month of closing the deal, which was approved by fair market regulator Competition Commission of India

Industry News

Temasek picks up stake in Ola parent firm ANI Technologies for $200 million, firm now valued at $3.5 billion

With Singapore’s Temasek picking up a stake in ANI Technologies — the parent company of taxi-hailing application Ola — for $200 million, the business is now valued at $3.5 billion.

ola, temasek News

Pepperfry aims to turn profitable in next 12-18 months, says CEO

Online furniture company Pepperfry aims to be profitable within next 12-18 months.

Industry News

With a slew of releases like Sanju, Baaghi 2, Fox Star Studios gain market share, while Viacom18 has given up some

A slew of releases in the past three years — from Neerja, Judwaa 2, Baaghi 2, Jolly LLB 2 to the recently released Sanju — has helped Fox Star Studios gain market share in the film production business.

Industry News

Amazon India ops receive fresh capital of Rs 2,800 crore

The infusion of fresh funds is part of the $5-billion commitment made by Amazon founder Jeff Bezos for the Indian market. With this, Amazon Inc has till date invested Rs 25,220 crore ($3.84 billion).

Industry News

We are using our brands’ popularity to create new products, says GM and senior VP dairy of Nestle India

FMCG major Nestle India is building on its dairy portfolio with the recent launch of its two new ready-to-drink cold coffees, Chilled Latte and Intense Cafe.

Nestle India, FMCG major, Chilled Latte and Intense Cafe, dairy products segment,  News

PhonePe receives fresh funding of Rs 451.6 crore

Flipkart-owned online payments app PhonePe has received fresh funds of Rs 451.6 crore from Singapore-based arm Flipkart Payments Pvt Ltd, according to documents sourced through Paper.vc, a data intelligence platform.

Industry News

Grofers says clocking Rs 150-crore revenue per month

SoftBank-backed online grocery Grofers claims it is currently clocking revenues of Rs 150 crore per month but incurs losses in the region of Rs 12 crore.

Grofers, SoftBank, Registrar of Companies, stock keeping units, Delhi, mumbai, Bengaluru News
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