Aniruddha Ghosh
Internet Domain registrar GoDaddy bets big on SMEs
Internet domain registrar and web hosting company GoDaddy is trying to increase its market share and tap into a growing number of SMEs in India, trying to establish their presence online, through vigorous marketing campaigns.
Electric vehicles: Reviving up, the Ather Energy way
The start-up has sold its entire inventory for 2018-19, notching up 6000-8000 bookings by June
Innov8 to start four new co-working centres by November end
Gurgaon based co-working space provider Innov8 said that it will start four new centres by the end of November of this year.
Despite big bets on blockchain, talent still in short supply
While blockchain has become the new buzzword for the government, various industries data and experts point out a major supply and demand discrepancy in blockchain developers.
Augmented reality: AR themes help brands to augment their reach
Augmented Reality(AR) is increasingly being used by companies as a digital marketing tool to increase brand and product engagement through various platforms.
OnePlus expands marketing strategy but Rupee fall may impact prices
Smartphone maker OnePlus is widening its marketing and promotions campaigns while it leads the premium smartphone market but prices could be impacted by rupee depreciation.
Samsung to focus more on smartphones priced at Rs 17-30k – What buyers need to know
Samsung will increase its focus on smartphones in the Rs 17,000-Rs 30,000 category in face of growing market and competition and loss of market share in the segment.
E-waste challenge: Indians hoarding electronic waste instead of disposing them safely
Eighty per cent of citizens in the top seven metros of India are aware about the need for proper disposal of electronic waste, but when it comes to actually getting rid of them, old habits die hard.
Low-end hardware, weak networks usher in popularity of ‘lite’ mobile applications
Companies including Facebook, Twitter, Ola, Uber and even Just Dial have launched a ‘lite’ version of their original apps, which consume less data, takes less space in the phone’s memory and their updates are lighter co
Microsoft modifies approach and support programme for start-ups
Microsoft has modified its approach and support for startups.
Surface portfolio: Microsoft pins its hopes on Surface products in India
After the failure of the Windows phone in India, Microsoft is bringing its Surface portfolio to India, amidst a surge in laptop and notebook sales in the country.
Log 9 Material: This nano-tech startup produces graphene-based filtration products
Log 9 was incubated at TIDES, the incubation centre of IIT Roorkee, in November 2015. The start-up develops nanotechnology-driven products for B2B and B2C sectors.
Ola looking to expand to the Netherlands
Ola, which launched its operations in the UK in February, used the country as a platform to launch itself in Europe.
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