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Anirban Roy Choudhury

Articles By Anirban Roy Choudhury

41 Articles

Telecom and OTT: streaming together

Gone are the days when telecom service providers used to sell themselves on the premise of providing lifetime validity. Now, Vodafone and Airtel ads talk about free Amazon Prime memberships while Jio ads propagate movies and

FIFA WC 2018 a blockbuster in India; women formed 47% of viewership

The live telecast of the FIFA World Cup 2018 matches played in Russia fetched 231 million impressions, making it the most-watched international football tournament in India in recent times.

fifa world cup, fifa

Coming soon: Reliance Jio’s broadband onslaught

After storming through the airwaves with its 4G and other cellular services, Reliance Jio has its sights set on the fixed-line broadband, cable and satellite (C&S) ecosystem, with JioGigaFiber.

Discovery happens through content, not marketing: CEO of Applause Entertainment

Aditya Birla Group chairman Kumar Mangalam Birla’s content studio Applause Entertainment roped in Sameer Nair as CEO last August to create content for digital platforms like Netflix and Amazon.

Applause Entertainment, Aditya Birla Group, digital media, industry

Traditional broadcasters are best placed on OTT, says CEO of ZEE5 – India

Zee Entertainment Enterprises (ZEEL) recently rolled out its freemium over-the-top (OTT) platform ZEE5 and appointed Tarun Katial as its India CEO. He talks to Anirban Roy Choudhury about the OTT space and the company’s roa

Traditional broadcasters, OTT, ZEE5,  digital platforms, Netflix,  Prime Video focus, regional consumers, OZEE

Mobile Gaming: Playing on the go

The rise of smartphones and affordable mobile data plans have come in as boosters for the mobile gaming industry. But monetisation is still a challenge

Big flop: Hugely publicised TV shows with film stars a damp squib on ratings scale

Hugely publicised TV shows with film stars a damp squib on ratings scale.

We are stable for the next 5 years, says Rajesh Kaul of Sony Pictures Networks

"FIFA World Cup is being played in Russia, so for Indian viewers it is going to be primetime. It is completely different this time."

Online forums and the quest for advertisers

Various portals online answer queries on myriad topics in the virtual world but is there enough room for everyone to survive? What can help rake in the ad dollars?

quora, Shewakramani, Barack Obama, Flipkart, Sachin Bansal, Wikipedia

The rise of virtual assistants

There are Alexa devices like Echo, Tap and Fire TV Stick selling globally which respond to a voice command.

virtual assistants, Google, Amazon, Apple, Microsoft, whatsapp

Google, Apple, Amazon bet on virtual assistants: Voice could be the next big tech revolution; here’s why

India could be at the heart of all the innovation; the size of the market and the opportunities have forced brands to market their smart devices and assistants aggressively in the country.

virtual assistant, Google Assistant, Alexa, Siri, Cortana

Parle-G: A tale that’s a little too sweet

Parle’s emotional attempt to personify the brand falls flat

Parle G, Parle G advertisment, G Maane Genius, Taproot Dentsu, you are my parle g

Now streaming: the subscription video gamble

With the launch of international OTT players in India, the country has warmed up to the concept of paying for content. But what will it take to sustain the growth?

otp, star india

The action-packed hinterland

With rising competition in the regional GEC space, investment across local content has gone up significantly. How are broadcasters upping their game and how is the programming shaping up?

hinterland, tv shows, tv serials, soap serials, bigg boss, salman khan, bigg boss tamil
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