DreamHack, recognised as the world’s largest LAN party and computer festival by Guinness, hopes to show India what the zest or experience of a digital festival is all about.
What we are seeing and learning in global entertainment is that compelling stories that are made with high quality cinematic production, great writing, direction and acting, will travel. A show like Mirzapur that has a Shakes
In the last seven-eight years, batteries as a category has been growing at a CAGR of 2-3% (volume). Today, remote controls are the biggest consumers of batteries in India.
What’s spurring the growth of fintech start-ups in India and will the possible entry of Google and WhatsApp in the lending space pose a threat to existing players?
State Bank of India is striving to become the bank of choice among the youth. Its sprightly campaign, replete with a rap and catchy tunes, to promote its YONO app was a step in that direction.
In India, as an introductory offer, subscribers get one year’s access to Hoichoi’s content for`399 whereas for users in the UK, the US and Australia, the subscription fee is $9 per month.
The Hyderabadi badminton player stepped into the limelight at the Rio Summer Olympics in 2016 where she won a silver medal. Performing consistently after that helped her bag new brand associations and renew existing contracts
With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.
The Hindi general entertainment genre — which commands a bulk in terms of both viewership and advertising on TV — may not be going through its best times.
Television ownership and TV viewership have both grown significantly in the last two years, as per Broadcast India, a survey by Broadcast Audience Research Council (BARC) India.
