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Anirban Roy Choudhury

Articles By Anirban Roy Choudhury

41 Articles

Baba Ramdev’s swag: Fashion goals of Patanjali, Sri Sri Ravi Shankar and Jaggi Vasudev

From clothing brands and accessories to standalone stores, spiritual gurus are foraying into the material world and how

Indian gaming industry is on a boom. These numbers are proof

DreamHack, recognised as the world’s largest LAN party and computer festival by Guinness, hopes to show India what the zest or experience of a digital festival is all about.

More than half of our customers watch content on mobile, says VP of Amazon Video International

What we are seeing and learning in global entertainment is that compelling stories that are made with high quality cinematic production, great writing, direction and acting, will travel. A show like Mirzapur that has a Shakes

Making Hay: YouTube, Hotstar lead digital ad sweepstakes as advertisers look for traction

With the steady rise in digital consumption in India, advertiser interest in the medium has also taken a turn for the better.

digital ad market, digital advertising, digital consumption in India, Hotstar, CPC,Windchimes Communication

Interview of Eros Digital CEO Rishika Lulla Singh: ‘Will launch 100 originals in 18 months’

Eros Now has managed to record an increase in its subscriber base (reaching 13 million) in Q2.

Eros Digital, Rishika Lulla Singh, Eros Now, Eros Now ceo, television industry

OTT: YouTube comes up with AR Rived, its first original show in India

The digital video platform is monetising its first original show in India through advertising

Food tech: Growth on a platter

With a substantial rise in daily order volumes and plans for expansion, food tech players are steadily turning the market around .

swiggy, zomato, foodpanda

Sony, Tata Sky still at loggerheads over price hike; consumers suffer

On October 1 and 2, 2018, Sony channel’s Kaun Banega Crorepati found its first Rs 1-crore winner of the season.

tatasky, sony, sonychannel

lnterview: ‘Croma stores see 50% repeat customers on average’, says Avijit Mitra, CEO Croma

Tata Group’s consumer electronics retail chain Croma is in expansion mode.

chrome, tata group

Eveready: charting out a new course

In the last seven-eight years, batteries as a category has been growing at a CAGR of 2-3% (volume). Today, remote controls are the biggest consumers of batteries in India.

Fintech: The rise of digital lending

What’s spurring the growth of fintech start-ups in India and will the possible entry of Google and WhatsApp in the lending space pose a threat to existing players?

SBI aims to be the preferred bank for urban youth: Dinesh Menon, Chief Marketing Officer

State Bank of India is striving to become the bank of choice among the youth. Its sprightly campaign, replete with a rap and catchy tunes, to promote its YONO app was a step in that direction.

Hoichoi: in expansion mode

In India, as an introductory offer, subscribers get one year’s access to Hoichoi’s content for`399 whereas for users in the UK, the US and Australia, the subscription fee is $9 per month.

Brand PV Sindhu: Ace shuttler is 6th top-earning woman on Forbes list – a look at her income and advertisement projects

The Hyderabadi badminton player stepped into the limelight at the Rio Summer Olympics in 2016 where she won a silver medal. Performing consistently after that helped her bag new brand associations and renew existing contracts

Hindi movies on TV: Still a hit with advertisers

Despite the lull in TV ad spends on Hindi GECs and Hindi news, the Hindi movie genre has been witnessing growth.

With 50-100% growth rate, Teen Patti, Rumy, Poker are kings of online gaming in India

Online card games estimated to grow 50-100% y-o-y in terms of revenue; online gaming industry to touch Rs 11,880 crore by 2023 in the country.

poker, teen pattu, rummy

‘Video is a growth opportunity’

lnterview: Erin Chao, Head of APAC Platforms, Oath

Erin Chao, industry

Accessories: Headphones, and the battle for headspace

In India, branded headphones form an over Rs 1,000 crore industry growing at 8-10% CAGR.

Content IP rights: will they, won’t they?

With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.

Hindi entertainment channels suffer declining ad spends; Star Plus, Colors battle it out for eyeballs

The Hindi general entertainment genre — which commands a bulk in terms of both viewership and advertising on TV — may not be going through its best times.

tv, television industry, entertainment industry

‘We are learning our way around regional sports’

Star Sports brought Gautam Thakar on board as CEO in January, 2018.

Gautam Thakar, star sports

Indian OTT players look at foreign shores for expansion

The latest to expand overseas after Hotstar and Eros Now is Viacom18’s Voot, with launch plans for UK market.

Online education: A ‘learning’ curve

Despite a slow start, the sector is set to become a $1.96 billion industry in India by 2021.

With Marathi speaking viewers on rise, networks are getting aggressive with channel launches

OTT has come in as an encouragement as it has enhanced the distribution option for regional content creators.

marathi television industry, marathi tv viewrship, tv viewership in india

OTT is far from being mainstream, says president of Vuclip

While it took a good 10-12 years for OTT to go mainstream in the US, I believe it is a five to six years journey in India.

vuclip, ott

Television viewership and ownership of TV sets on the rise, rural India dominates growth

Television ownership and TV viewership have both grown significantly in the last two years, as per Broadcast India, a survey by Broadcast Audience Research Council (BARC) India.

Time to censor digital content? Experts say creativity should be set free, but creators need to act responsibly

In light of recent controversies, experts believe creativity should be set free, but digital content creators need to act responsibly.

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