Anirban Roy Choudhury
-
Content IP rights: will they, won’t they?
With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.
-
Hindi entertainment channels suffer declining ad spends; Star Plus, Colors battle it out for eyeballs
The Hindi general entertainment genre — which commands a bulk in terms of both viewership and advertising on TV — may not be going through its best times.
-
‘We are learning our way around regional sports’
Star Sports brought Gautam Thakar on board as CEO in January, 2018.
-
Indian OTT players look at foreign shores for expansion
The latest to expand overseas after Hotstar and Eros Now is Viacom18’s Voot, with launch plans for UK market.
-
Online education: A ‘learning’ curve
Despite a slow start, the sector is set to become a $1.96 billion industry in India by 2021.
-
With Marathi speaking viewers on rise, networks are getting aggressive with channel launches
OTT has come in as an encouragement as it has enhanced the distribution option for regional content creators.
-
OTT is far from being mainstream, says president of Vuclip
While it took a good 10-12 years for OTT to go mainstream in the US, I believe it is a five to six years journey in India.
-
Television viewership and ownership of TV sets on the rise, rural India dominates growth
Television ownership and TV viewership have both grown significantly in the last two years, as per Broadcast India, a survey by Broadcast Audience Research Council (BARC) India.
-
Time to censor digital content? Experts say creativity should be set free, but creators need to act responsibly
In light of recent controversies, experts believe creativity should be set free, but digital content creators need to act responsibly.
-
Telecom and OTT: streaming together
Gone are the days when telecom service providers used to sell themselves on the premise of providing lifetime validity. Now, Vodafone and Airtel ads talk about free Amazon Prime memberships while Jio ads propagate movies and live TV.
-
FIFA WC 2018 a blockbuster in India; women formed 47% of viewership
The live telecast of the FIFA World Cup 2018 matches played in Russia fetched 231 million impressions, making it the most-watched international football tournament in India in recent times.
-
Coming soon: Reliance Jio’s broadband onslaught
After storming through the airwaves with its 4G and other cellular services, Reliance Jio has its sights set on the fixed-line broadband, cable and satellite (C&S) ecosystem, with JioGigaFiber.
-
Discovery happens through content, not marketing: CEO of Applause Entertainment
Aditya Birla Group chairman Kumar Mangalam Birla’s content studio Applause Entertainment roped in Sameer Nair as CEO last August to create content for digital platforms like Netflix and Amazon.
-
Traditional broadcasters are best placed on OTT, says CEO of ZEE5 – India
Zee Entertainment Enterprises (ZEEL) recently rolled out its freemium over-the-top (OTT) platform ZEE5 and appointed Tarun Katial as its India CEO. He talks to Anirban Roy Choudhury about the OTT space and the company’s roadmap ahead.
-
Mobile Gaming: Playing on the go
The rise of smartphones and affordable mobile data plans have come in as boosters for the mobile gaming industry. But monetisation is still a challenge
-
Big flop: Hugely publicised TV shows with film stars a damp squib on ratings scale
Hugely publicised TV shows with film stars a damp squib on ratings scale.
-
We are stable for the next 5 years, says Rajesh Kaul of Sony Pictures Networks
“FIFA World Cup is being played in Russia, so for Indian viewers it is going to be primetime. It is completely different this time.”
-
Online forums and the quest for advertisers
Various portals online answer queries on myriad topics in the virtual world but is there enough room for everyone to survive? What can help rake in the ad dollars?
-
The rise of virtual assistants
There are Alexa devices like Echo, Tap and Fire TV Stick selling globally which respond to a voice command.
-
Google, Apple, Amazon bet on virtual assistants: Voice could be the next big tech revolution; here’s why
India could be at the heart of all the innovation; the size of the market and the opportunities have forced brands to market their smart devices and assistants aggressively in the country.
-
Parle-G: A tale that’s a little too sweet
Parle’s emotional attempt to personify the brand falls flat
-
Now streaming: the subscription video gamble
With the launch of international OTT players in India, the country has warmed up to the concept of paying for content. But what will it take to sustain the growth?
-
The action-packed hinterland
With rising competition in the regional GEC space, investment across local content has gone up significantly. How are broadcasters upping their game and how is the programming shaping up?
