Anindita Sarkar

Articles By Anindita Sarkar

7 Articles

India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus

It was around mid-October when Dominic Proctor, the global president of GroupM, the holding company for all the media agencies of marketing communications conglomerate WPP, announced that Lindsay Pattison would become the new

India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus

“Social media is an animal you cannot control”

Dentsu Aegis Network (DAN), is striving to become one of the top three agencies in India in the next three years

“Social media is an animal you cannot control”

Fight for eyeballs

With the young urban Indian hooked onto online videos, television is scrambling to keep its flock together. From catch-up programmes for loyal viewers to add-on digital videos to channel apps and creating branded content onli

Fight for eyeballs

Big play in online video space

It’s not just content owners and creators who are walking the digital path. Brands too are finding the online video space convincing enough for a big play

Big play in online video space

Epic, India’s first mythology channel, to go on air on Nov 19

Headed by Mahesh Samat, former MD of Walt Disney India, the company has a clutch of private investors, such as Mukesh Ambani.

Epic, India’s first mythology channel, to go on air on Nov 19

Abki Baar, Ogilvy’s in-house award goes to poll slogan

BJP's Lok Sabha election slogan Abki Baar Modi Sarkaar continues to charm...

Abki Baar, Ogilvy’s in-house award goes to poll slogan

Being English

As advertisers look to net the customer at the top end of the pyramid, the English entertainment space on television has emerged as the perfect platform to reach out to this discerning but elusive target group.

Being English