India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus It was around mid-October when Dominic Proctor, the global president of GroupM, the holding company for all the media agencies… By Anindita SarkarDecember 9, 2014 1:48 am
“Social media is an animal you cannot control” Dentsu Aegis Network (DAN), is striving to become one of the top three agencies in India in the next three… By Anindita SarkarUpdated: November 24, 2014 11:43 pm
Fight for eyeballs With the young urban Indian hooked onto online videos, television is scrambling to keep its flock together. From catch-up programmes… By Anindita SarkarNovember 18, 2014 1:27 am
Big play in online video space It’s not just content owners and creators who are walking the digital path. Brands too are finding the online video… By Anindita SarkarUpdated: November 11, 2014 9:22 am
Epic, India’s first mythology channel, to go on air on Nov 19 Headed by Mahesh Samat, former MD of Walt Disney India, the company has a clutch of private investors, such as… By Anindita SarkarUpdated: November 7, 2014 2:22 am
Abki Baar, Ogilvy’s in-house award goes to poll slogan BJP’s Lok Sabha election slogan Abki Baar Modi Sarkaar continues to charm… By Anindita SarkarUpdated: November 5, 2014 2:29 am
Being English As advertisers look to net the customer at the top end of the pyramid, the English entertainment space on television… By Anindita SarkarOctober 28, 2014 1:22 pm
Glenmark launches India’s first Whatsapp based chatbot ‘Hello Skin’ to help fungal infection patients
