Zen Mobile to launch low cost Firefox smartphone in October

Written by FE Online | New Delhi | Updated: Oct 11 2014, 20:06pm hrs
Firefox phoneZen Mobile will launch a Firefox OS phone in the ultra-low cost category in India in October.
Just few weeks into the unveiling of the first Firefox OS device in the the Indian market, Mozilla announced further partnerships with popular mobile device brands and app partners in India to launch new smartphones and content services.

After Spice, Intex and Alcatel, it's now the turn of Zen Mobile to launch the next Firefox OS device for the Indian market.

Zen Mobile will launch a Firefox OS phone in the ultra-low cost category in India in October. This will bring the number of devices for sale in that country to four.

Alcatel had launched the Fire C smartphone in India this month. Fire C is available on Flipkart at Rs 1,990. The other two devices are Spice Fire One Mi and Intex Technologies' Cloud FX. Both these smartphones are available on Snapdeal.

Intex's Cloud FX was the first Firefox-powered smartphone to be launched in India, priced at Rs 1999. Intex sold 15,000 units of Cloud FX in just three days of launch.

Deepesh Gupta, Managing Director of Zen Mobile said, most of the buyers in India are still price conscious and most of them still find owning a smartphone very expensive... The new Firefox OS phone redefines the smartphone category, breaks new price barriers and makes it possible for a huge untapped Indian audience to now own a smartphone."

Meanwhile, Mozilla said it is growing the Firefox OS ecosystem through partnerships and collaborations with distributors, app developers and other OEMs as new devices are being launched in India.

Mozilla said key apps providers including eBay India, ESPN, Vuclip and Zomato will partner with the company to enrich Firefox marketplace and expand Firefox OS ecosystem in India.

Li Gong, President of Mozilla, said, The expansion of Firefox OS into a brand new category of smartphones, along with the continued growth of new form factors holds great promise for the adoption of open Web technology and for enabling millions more people to access the Web.

Neil Mawston, Executive Director of Strategy Analytics, said the flexibility and open foundations of Firefox OS give operators more choice and empower OEMs to deliver smartphones at more affordable prices.

As Firefox OS continues its expansion into key growth markets such as Asia, Central and Latin America, it has emerged out of the 'other' category as one of the top platforms for the global smartphone industry, he added.

E-tailers Flipkart and Snapdeal said the Firefox smartphones have caught the consumer's fancy, specially in tier II and tier III cities as the the affordable price tag made it possible for every Indian to own a smartphone just under Rs 2,000.