Zee Telefilms to rejig company

Mumbai, March 23 | Updated: Mar 24 2006, 05:30am hrs
The Board of ZEE Telefilms (ZTL) will be meeting on March 29 to consider restructuring the company. The media conglomerate, whose net sales in the last quarter of 2005 was Rs 231 crore, is embarking on a journey to go digital, and to this end has converted its 50,000 hours of programming as well as its 1,500-strong movie library into digital format to be able to deliver it on multiple platforms, said Chairman Subhash Chandra Goel.

Speaking on the second day of the Ficci Frames Summit, Goel indicated he was not at a liberty to spell out the agenda of the meeting, but did point out that the restructuring tied in with the companys overall plan of moving with the times. Broadcasters need to prepare for the future.

This is the beginning of the end of the way we know television, he said.

Viewers will increasingly decide on want they want to watch, when they want to see it and in what format, he reasoned. Viewers, if you ask me, are becoming broadcasters, he said. ZEE Telefilms s parent, the Essel Group, incidentally, has just launched a new company called Digital Media Convergence Limited to facilitate the availability of digital content in the country. Media Convergence Limited has also signed a deal with Intel, said Chandra.

ZEE Telefilms , meanwhile, has partnered with Open TV to bring interactive television, which will be launched on May 1 this year. On that day, the way one views television will change, says Mr Chandra.

The screen will be divided into eight parts, and each little screen will showcase something different for the viewer, he said.