Says designer Nandita Marwah, Young designers get a chance to learn and interact with the best in the industry. Ms Marwah retails her pret-a-porter line through Shoppers Stop. During Bridal Asia, she will be concentrating on traditional looks along with Indo-Western pre-bridal and post-bridal wear.
For the traditional look, Ms Marwah has used fabrics like Benarasi, Jamdani and crepe. The embroidery work is similar to other designersZardozi, sequin work and Swarovski crystals. However, the difference lies in Ms Marwahs use of colours. They are very vibrant, including golden yellow, sea green, brick red, the entire family of blues, ranging from the lighter and softer shades to the darker and more shiny ones.
In the traditional line, Ms Marwah has concentrated on a different look by concentrating on shararas and ghagras. In the fusion line, while the choice of colours is more or less the same, her USP lies in the style. Clean cut silhouettes with all sorts of pantsbelle pants, cigarette pants and straight pantsthat come in a blend of three different embroideries. In all my traditional and fusion wear, I have tried to blend chikan, resham and sequin work to give a modernistic look, she adds. Prices range between Rs 3,000 and Rs 50,000.
Ekta Singh has readied a range that is embellished with chikankari for Bridal Asia. A speciality in her trousseau range is pearl embroidery. Says Ms Singh, I have worked with chikan on fabrics like velvet and net, and that is what is different about my collection. The colours in her collection are stark orange, citrus green, turquoise blue and powder blue.
In her trousseau line, Ms Singh has tried to revive old printing blocks and coordinated them with chikan work. Her western line uses a different set of fabrics, which includes lycra, net and lace with leather pants.
Mandira Wirk has put together several series for this winter. Minimalist Black reinterprets womens fashion in a masculine vein. The fabric is classic with well-constructed lines. The focus is on elegance of style, which ensures the wearer is completely at ease on any occasion, or any time of the day.
The line, says Ms Wirk, is a synthesis of opposites, boldly balanced contrasts, simple and complex, feminine and masculine, seductive and sober.
Beige Collection uses hand-woven silk in neutral shades of beige. The fabric is embellished with all sorts of embroidery and the style is mostly Indo-western. This collection is to be worn during the day, and can be worn for work as well as for winter lunches.
Explosion Of Colour is a synergy of bright hues. It has a highly evocative and abstract quality, says Ms Wirk. The colours used in this collection are fuchsia, orange and turquoise. In the Antique Benarasi Collection, Ms Wirk has drawn upon history, fantasy and folklore. This collection has short and long kurtas with lehngas, saris and brocade blouses.