Yamaha to ride on new launches, up sales 76%

Written by Yogima Seth | New Delhi | Updated: Jul 28 2009, 05:44am hrs
Driving on the back of recently launched new bikes and variants of existing motorcycles, India Yamaha Motor is eyeing 76.4% jump in sales in 2009 at 3 lakh units as against 1.7 lakh unit sold in 2008.

The two-wheeler major, which has managed to widen its product portfolio by launching five new bikes and two variants in last 18 months, plans to sell 2 lakh motorcycles in the domestic market and export the rest to neighbouring countries in south-east Asia, Africa and South America.

New models like the Gladiator and FZ launched last year and FZS and Fazer this year, the enhanced brand image and the upcoming bikes stations will help us to increase our sales by over 75% this year. This would mean 50% utilisation of the total installed capacity of Yamaha in India, says Yukimine Tsuji, CEO and managing director, India Yamaha Motor.

According to Tsuji, 30% of the total components that go into making of a two-wheeler are now being developed by Yamaha in-house and that has helped in lowering the supply part ratio that has hampered the image of the company for long.

Yamaha currently manufacturers the 106cc Crux, Alba and G5, the 125cc Gladiator, the 150cc R15 and the 153cc Fazer in India. The company also sells its two superbikes, the R1 and the MT01 in India and commands nearly 2% market share of the total two-wheeler industry that is pegged at around 8 million units a year.

Apart from this, the company is gearing up to increase its dealer network across the country, especially in C- and D-class towns that account for 60% of total Yamaha sales.

We will add 150 more dealers to our total sales network this year, over and above 100 added in 2008 to take our total number of service outlets to 600, says

Tsuji, adding that 95 out of these would be bike stations, developed on the lines of company-owned showrooms.

The company has earmarked an investment of Rs 300 crore for the Indian market in next two year in developing new models and marketing its products.

This is over and above Rs 500 crore that has already been invested in the country in expanding the capacity from 2 lakh units earlier to 6 lakh units now.

India is the second biggest motorcycle market after China and the company will continue to invest here in recognition of its growing importance to Yamaha Motor Corporation of Japan, says Tsuji, adding that promotional activities like student campaign and referral campaign will help us to get more customers into our fold.