Women Chief Executives Are More Creative

Updated: Jan 25 2003, 05:30am hrs
Having a strong belief in God, striking true-balance between the public and family life and assigning priorities to the work is the new-mantra for success, says Ms Shobana Kamineni, managing director of KEI group of companies and a former chairperson of the Confederation of Indian Industry (CII), Andhra Pradesh chapter.

Shobana Kamineni
A seemingly simple lady, without much of fashion strings attached to her, Ms Kamineni today has a contribution in the healthcare sector through her responsibility in managing about 140 round-the-clock Apollo Group pharmacies across the country. Besides her group, (KEI) is also engaged in the more lucrative business such as entertainment, power generation and marine offshore services.

Ms Kamineni, daughter of high-profile, Dr Pratap C Reddy, Chairman, Apollo Group, has hands-on experience in the sphere of project management, pharmaceutical retailing, franchising supply chain management. She also enjoys working with women. Without using harsh words or action, we can solve the problems with women. May be this is the reason that has helped me to manage the KEI group of companies successfully. Women are very flexible and understanding she says.

Woman CEOs are more creative. They have a better edge over men in creating a total infrastructure for developing a company, she says. Why shouldnt a woman head any organisation Gone are those days when women were all in the assistant section, she points out. As an active member of the Confederation of Indian Industry, Ms Kamineni chairs the National Committee on Entrepreneurship and Regional Committee (South) for Social Development.

Her other business activities include development of leisure facilities and theme parks (TRAC India), port management services and thermal power projects. She also head the KEI-RSOS, a marine offshore services company which records a turnover of over Rs 9 crore.

The KEI group has been associated with developing projects in the service industry from 1985. The total experience in promoting projects including hospitals, hotels and power projects spanning 17 years with an outlay of over Rs 1,000 crore. In the entertainment industry, the group began its foray 14 years ago.

A mother of three kids, Ms Kamineni has less worries on the home front. She thanks her in-laws and her husband for the support which she has got for her personal and business activities. Despite her hectic schedule, she manages to spend time with her children. If examination starts for her children, then Ms Kamineni cut shorts her travels and helps them in preparing for the exams. Dedication is also an important weapon for a woman. A dedicated person can always manage both private and public life, she believes.

Describing her group companies, Ms Kamineni says that Keimed is the first integrated company in India trading in pharma and hospital consumables with offices in Hyderabad, Chennai, Madurai, New Delhi, Bangalore, Cochin and Calcutta.

Smiling at her own achievements, she happily adds, Our present activities exceed Rs 50 crore per annum with a compounded growth last year of 75 per cent. The experience and knowledge of over a decade in the pharma business helped us to establish a network that is unparalleled and considered as the industry benchmark, she says.

Keimeds operations are organised into strategic business units encompassing the entire gamut of supply chain activities which provide buyers and sellers flexible options to optimise their own purchases and sales.

The growth of Keimed is due to potential in aggregation volumes, greater transparency in purchases, reduction in inventory and expiry which are also the greatest strengths, she explains.

Ms Kamineni also heads a B2B, e-commerce exchange portal, ih-x.com, providing procurement automation and reporting services to the healthcare departments. The portal has a system that provides solutions to the issues facing the healthcare procurement process.

Apart from this activity, the portal also facilitates to publish base pricing for the pharmaceutical/consumables auction and reverse auction on the exchange.

Over the last 15 years, TRAC India, another KEI group company, has been active in the amusement park industry space and she says it was the first to set family entertainment centre across south India. We are promoting a unique theme park in Hyderabad at NTR Gardens at a cost of Rs 35 crore which will offer world class entertainment. Designed by a specialised theme park designer from the US, the rides and attractions will be imported and operated by international operators. This park is apart from a Night safari park in Hyderabad on the lines of Singapore Night Safari, she explains.