Wipro Consumer Care and Lighting president Vineet Agarwal said: This agreement is in line with our strategy of leveraging our strengths to address newer segments.
Chandrika family head CK Revi said: The marketing agreement with Wipro will significantly enhance Chandrikas reach and salience in key markets. This brands strength in the Ayurvedic soaps segment combined with Wipros distribution infrastructure positions it well for significant growth in future.
Chandrika is a strong heritage brand in the Ayurvedic soap segment. It has maintained and grown its brand image among consumers and consolidated the same with a sandal variant.