Wipro-Spectramind To Set Up Fourth BPO Centre

Bangalore: | Updated: Oct 21 2002, 05:30am hrs
Wipro-Spectramind, the BPO and IT enabled services business of IT major Wipro Ltd will set up its fourth centre in India within the next 6-8 weeks. This announcement comes close on the heels of Wipro-Spectramind setting up its third processing centre in Chennai.

Its largest processing centre is in New Delhi followed by Mumbai. This is part of the companys plans to leverage existing Wipro facilities spread across the country to also set up its BPO. Overseas centres are also in the offing and will be set up in line with specific customer preferences.

Speaking to eFE, Wipro Spectramind president and CEO Raman Roy said the company was currently in advanced stages of negotiations with a client who had shown a preference for a specific location.

I cannot mention the name of the location but it could be anywhere right from Hyderabd, Bangalore to Pune - where Wipro already has established large facilities. And we see this as a big competitive advantage. No other BPO company in India can promise you a location of your choice. So total client specific choices is what we will drive into the market, Mr Roy said.

Incidentally, the recently announced Chennai centre is expected to have over 500 people to start with and would begin to generate revenues in 12 weeks, he added.

Delhi currently has 2000 personnel while Mumbai has approximately 1200 employees.

As part of its business ramp strategy, Wipro Spectramind is extensively looking at tapping existing Wipro customers to also get them to outsource processing services.

So far close to 20 proposals have been sumitted to Wipro clients in Q2 ended September 30, 2002.

Typically the sales cycles take anywhere from 8-12 months. However with us now being a Wipro company we expect to reduce cycle times by 30-40 per cent, Mr Roy said.

Interestingly, Spectra-minds clients according to investors were said to have pushed strongly for more equity participation from Wipro which eventually led to the latter acquiring it.

According to analysts, the companys key clients includes names like Dell, GE and American Express two of which also have their large captive centres in India.

While I am not at liberty to take specific client names, I do agree that many of our clients felt a great sense of comfort when Wipro invested and are now even more confident of us handling their critical processing needs. Yes, some of our clients have their own capitive centre, but they are going to ramp up the amount of work they outsource as well, Mr Roy said.