Wipro Consumer revenues up 11% at Rs 587 crore

Written by fe Bureaus | Bangalore | Updated: Oct 28 2009, 06:06am hrs
Wipro Consumer Care and Lighting recorded revenues of Rs 587 crore, a growth of 11% year-on-year, for the quarter ended September and accounted for 8% of the company's total revenue. Though this contribution may seem small compared to that by its IT business, Wipro Consumer is showing fast and steady growth, said Anil Chugh, senior vice-president, Wipro Consumer Care.

Wipro's consumer care business can be divided into three segments domestic, international and institutional (mainly infrastructure and lighting).

While the overall FMCG market in India is growing at 13-14%, Wipro's domestic business is growing at 25% year-on-year, which is a positive indication, Chugh said. Its international business has grown 17%, while its institutional business has shown a flat growth. We will take another three-four quarters to bounce back in this segment, added Chugh.

An extended summer season this year seems to be one of the factors contributing to the growth of Wipro consumer care.

Wipro launched Chandrika hand sanitisers this year after it saw a potential business opportunity arising out of the swine flu pandemic. Wipro has also entered the skincare market with Singapore-based Unza brand portfolio, including Romano and Enchanteur, to stay competitive in the market of consumer products.

Santoor, which remains the number one toilet soap brand in south India, accumulates about 55% of the volumes from the rural markets.

The rural market has been especially strong in the recent past, as it does not have any impact of recessionary sentiments. During times of recession, the urban market portrays a more cautious buying behavior, said Chugh.