In fact, Omnicom's OMD and Interpublics Universal McCann are expected to split the media duties for the Asia-Pacific region. The media account for India, estimated at Rs 100 crore, moves from WPP group's MediaCom and Lodestar Universal (which was handling planning for the sanpro range). This development assumes significance when viewed against the newly affected global media arrangement of J&J.
Breaking away from past practice, J&J has hived off communications planning as a separate media assignment.
In North America, the task has been given to three shops-WPP Groups JWT, Interpublics new division Sandbox and independent Naked. OMD also gets to handle the Latin America chores, earlier handled by Initiative. In Europe, the Middle East and Africa, J&J has named Aegis Group's Carat as its media agency.
Coming back to India, this is the third big win for OMD since setting up shop in the country. The other two accounts, Ambuja Cement and Parle Agro, add up to Rs 50 crore in annual billings.
Interestingly, MediaCom had to pull out of J&Js media pitch in India because globally, WPP agencies handle the media chores of rival Unilever, said an agency source.