WhatsApp reported a meagre $10.2 million in revenue last year, according to a filing with the Securities and Exchange Commission. The money presumably came from charging some users $1 a year to use the mobile application, which lets users share text messages and images, since WhatsApp does not allow advertising on its site.
To generate that revenue, WhatsApp spent heavily across the board. Research and development at the start-up totalled $77 million, a figure that includes some salaries. General and administrative costs amounted to $18.6 million. In total, WhatsApp spent about $149 million last year, resulting in a net loss of $138 million. That far exceeds the net loss reported in 2012, a relatively modest $55 million. For this, Facebook offered $4 billion in cash and $12 billion in stock, with the companys founders eligible for an additional $3 billion in restricted stock. But as Facebooks own stock has continued to rise, so has the value of the deal. The final tally came in at $21.8 billion, as the Deal Professor noted this month.
Of course, Facebook can afford to spend lavishly. Since announcing its acquisition of WhatsApp, Facebook stock has risen 20%, giving it a market value of $208 billion. Investors appear unfazed by the willingness of its founder, Mark Zuckerberg, to make
huge bets on money-losing companies, instead trusting Silicon Valley logic over conventional measures of corporate worth.