Via Tech Eyes Mass Market With Low-priced PCs

New Delhi: | Updated: Apr 25 2002, 05:30am hrs
Taiwan-based chip manufacturer Via Technologies is all set to capture the mass computer market in India with a multimedia system priced at less than Rs 20,000.

Via Technologies country manager Ravi Pradhan at a press conference to introduce Via processors Photo by Raaj Dayal
Via has relaunched its C3 micro-processors in India ranging from Rs 1,200 for a 550 Mhz to Rs 3,300 for a 900 Mhz speed processor. The company claims to offer computer systems based on its C3 processors through its retailers and system assemblers at a price starting from Rs 17,000.

“We do not have any intention to go to the corporate buyers and will concentrate on the consumer market only. The company will also not compete with Intel and AMD. We would capture the untapped market that is price sensitive and is looking for a machine to do basic computing jobs and surf the Internet,” said Via Technologies’ India operations head Ravi Pradhan at a media conference in New Delhi on Wednesday.

Via plans to target the low-end users across the country and is working on a fresh channel strategy to penetrate the market. “The company has decided to go to all A, B and C class cities in India and roll out its distribution channel with agressive market support. We would be spending around Rs 1-1.5 crore on advertising alone,” he said.

The company is also talking to original equipment manufacturers like HCL Infosystems, Wipro and Zenith to offer C3-based machines in the market, claimed Mr Pradhan saying that the company would be able to make a formal announcement about its OEM strategy within the next few months. He said that the company would like to promote the freeware Linus operating system to keep the cost in the total system low for the end users. “We would modify Linux as per Indian requirement and would make it more user friendly,” he said.