Versace to enter Indian ladieswear market soon

New Delhi, Dec 30 | Updated: Dec 31 2007, 05:31am hrs
Italian high-end designer brand Versace is all set to tap the ladies wear segment in India in 2008 with the launch of its latest collection of jeans and accessories. The VJC (Versace Jeans Couture) and Gianni Versace (mainline collection for men and women accessories) would be available in our premium retail stores here in 2008, Blues Clothing Company executive director Abhay Gupta said.

Blues Clothing Companys (BCC) principal activity is to retail mens and womens apparel in both business and fashion wear category. The groups franchised brands include Corneliani, Versace Collections, Gianni Versace and Versace Jeans Couture. BCC, which has its stores in upmarket retail locations here would scale up its presence in the national capital. Versace mainline would be launched by March 2008 at the Grand, Vasant Kunj, while VJC would be simultaneously at two exclusive boutiques one in South Extension and the other in DLF Emporio Mall. The company is likely to have a turnover of around Rs 25 crore for financial year 2008 and in financial year 2009, the turnover would increase to Rs 40 crore, Gupta added.

Versace Mainline is an apparel and accessory collection from the house of Gianni Versace. The accessory collection for men and women ranges from eye wear to bags and jewellery. VJC is a casual clothing line with focus on informal clothing. Purchasing power definitely exists for these designer brands, which is evident from the fact that we are expanding from a two store network to five store network, Gupta said.