Western Union created the Digital Vendor Program to extend the reach and accessibility of Western Union Money Transfer services to mobile finance initiatives in Latin America, Africa, the Middle East, and Asia Pacific. Utiba has been providing mobile-phone-based transaction solutions to the industry since 2001. With a customer base spanning across three continents, its products have been part of many pioneering services across the world, right from basic air-time recharge platforms to complex remittance services. Globally Utiba is recognized for its technical prowess at deploying mCommerce solutions and for the vision and dedication of its leadership that has enabled it to play a key role in evolving the nascent mobile finance ecosystem, in many countries in the developing world. Some of the well known installations of Utiba include GCASH in Philippines, Maxis in Malaysia, True in Thailand, and Mobilink in Pakistan.
Mobile money service offerings are successfully deployed on a single-country basis which include three service providers working together in one mobile finance ecosystem, including mobile network operators, with well-known consumer brands and large mobile subscriber bases; financial institutions, with the legal and regulatory authority to store and hold money; and mobile platform providers (often called m-wallet or m-banking platforms) capable of managing account interaction between the consumer handset, the wireless network and the financial institution.
Justin Ho, Co-CEO, Utiba says Today in the form U:Market, Utiba boasts of a very mature product lineup and exhaustive knowledge base with respect to creating and deploying mobile finance systems. We have come a long way since our first mobile international remittance platform implementation in 2007 between Philippines and Malaysia. We are proud to bring our experience and expertise in mobile commerce to this program with Western Union.
Justin also adds Our objective is to enable the subscriber to remit funds to anyone, anywhere knowing only their mobile telephone number.
U:Market is Utibas complete mobile transaction management platform. U:Market offers a wide variety of services to operators, banks, retail merchants, and remittance agencies helping them extend financial services to their clients over the mobile phone. The platform is capable of a wide array of services from classic electronic top-up for pre-paid customers to enabling international remittances. VAS retail, loyalty points management, utility bill payments, fees payment, funds transfers, loan repayment, retail banking services, retail shopping payment are few of the mCommerce applications that have been successfully deployed over U:Market by service providers all over the world.