Udaan wins accolades at the Giffoni Film Festival

Written by Businesswire India | Mumbai | Updated: Aug 11 2010, 22:14pm hrs
Udaan, co-produced by Anurag Kashyap, Sanjay Singh and UTV Motion Pictures and directed by Vikramaditya Motwane, continues to excel in the international market. After being selected in the Un Certain Regard category in the Cannes Film Festival, the film has been awarded with the Best Audience and the Best Music Score Award by the Music Conservatory of Salerno at the prestigious Giffoni Film Festival.

With brilliantly composed music by the leading music composer Amit Trivedi and lyrics by the poetically affluent Amitabh Bhattacharya, Udaan has won the Best Music Score Award at the film festival, for reasons best cited at the award function The music score of UDAAN was able to bring together fusion and tonal music perfectly and to describe landscapes and characters with great gentleness and simplicity. Fusion music which also combined traditional Indian music and urban which proved to be an effective narrative bond."

On winning these awards, Amrita Pandey, Senior Vice President- International Distribution and Syndication, UTV Motion Pictures, Udaan, winning awards at the Giffoni Film Festival Awards is a matter of great pride and honor for us. This is certainly a great incentive for us to produce films of such intriguing and captivating nature in future. The film has scored extremely well with the critics and the audiences alike in India and even internationally. Apart from being showcased at Cannes, Udaan continues to make us proud with such awards.

Commenting on this occasion, Director- Udaan, Vikramaditya Motwane, said, Im honoured and delighted with the three awards that we have won at Giffoni. These are Udaan's first awards, hopefully the first of many to come, and I'm especially happy for Amit Trivedi and Amitabh Bhattacharya who are the unsung heroes of the film.

Joining in the excitement on winning the award, Music Director- Udaan, Amit Trivedi, said, "Winning the Best Music Score in Giffoni Film Festival, one of world's largest children's film festival is definitely a matter of pride for me and the entire team of Udaan. Since recent times, International audiences have largely started appreciating Indian music which is very encouraging for music directors like us. This very well proves that our music, is not only loved by our fellow Indians here, but, is also very well received by masses worldwide, meeting global tastes."

The film has also won the second place in the Campania Regional Council Award, an award that the artistic director has assigned to the films based on the results of the jurors votes.