Two-wheeler market not hard-hit by slowdown

Written by Corporate Bureau | Chennai | Updated: Mar 10 2009, 06:06am hrs
Defying the downtrend blues, the two-wheeler market is still witnessing a positive growth in the consumer market, said S Srinivas, general manager, marketing, TVS Motor Company, at the launch of the latest edition of the Scooty series, 'Scooty Streak'. Speaking about TVS, he said since April 2008 up to February 2009, the company has maintained an average growth of 5%, coinciding with year-on-year growth of the same. Performance indicators like inventory cycle also remain healthy, at a span of seven to eight days, he noted.

Terming the scooter segment as a bellwether product in terms of sales among the company's two-wheeler product portfolio, he added that the scooter segment alone witnesses a growth rate of 15%, followed by moped and motorcyle at 5% each respectively.

Revealing the TVS brand scooter market share of 24% in the country's total market, he said the customer segment in the scooter category is divided between unisex family mobility seekers and city-bred yuppies.

Focussing on the yuppie category, he said that that category alone accounts for 60% of the company's market share in Tamil Nadu. In the total one lakh scooter market in the country, TVS sells around 35,000 women segment scooters, with college girls accounting for 55% of the sales every month, he pointed out.

"We do not rule out the possibility of rolling out a unisex family mobility scooter from our stable", he said.

Speaking about the market prospects of electric scooters in times of softening of petrol prices, he said that electric scooter demand is now at off-charm in times of relatively cheaper petrol prices and added that demand will pick up when a consumer sees equal value proposition between petrol engines and improved electric engines.