TVS Motor Aims To Turn Global Player, Plans Victor Facelift

Hosur, January 20: | Updated: Jan 21 2003, 05:30am hrs
TVS Motor Company managing director Venu Srinivasan is betting big. The company is aiming to be a global motorcycle player in the next five years. As a first step towards that, the company is looking at being a major Asian playerparticularly in the South-East Asian and Asean region by 2005.

Industry estimates point out that the two-wheeler market is expected to be around the 40 million mark by 2008-10. Out of this, India will alone account for around 20 million and the Asean region another 10 million.

We are aiming for around 12-15 per cent of the 40 million pie, points out Mr Srinivasan.

Yet, Mr Srinivasan is evidently cautious as far as his business strategy is concerned. TVS will not enter new segments on its own. We will wait for the market leaders to first test the waters before we decide to enter any new segment, he added.

TVS has a 19 per cent of the motorcycle market in India while the companys overall two-wheeler marketshare stands at 22 per cent. The Indian motorcycle market will also follow the Indonesian model and gradually move from the 100 cc to the 125 cc category, he feels.

The company is also planning a major face-lift of its successful 110 cc model Victor towards the end of the year. The model has already completed over two years of its life-span. Moreover, we are planning a brand new motorcycle this year which will be in the volume segment, said Mr Srinivasan.

The company is looking at two new platforms and four-five new models during the current year. This will include new models of the Fiero and the Scooty.

The launch of the Victor has also seen the companys marketshare rise to 18 per cent in the critical western region.

Mr Srinivasan expects the two-wheeler sector in India to have a 10-12 per cent growth while the motorcycle segment will have a marginally higher growth of 15 per cent.

(The travel for the story was sponsored by TVS Motor Company)