TripAdvisor and Yatra.Com sponsor a first of its kind-great Himalayan Drive

Written by Businesswire India | New Delhi | Updated: Jan 28 2010, 21:29pm hrs
In the first sponsorship of its kind in the online travel space in the country, TripAdvisor, the worlds largest and most popular travel community, and Yatra.com, Indias leading online travel company has partnered with noted travel blogger and photographer Ajay Jain for an ultimate driving challenge that covers the entire span of the Himalayas from Kashmir to Arunachal Pradesh.

The journey will take place in two phases. The first leg, starting January 29, will commence from Nepal and end in Arunachal Pradesh and last 8-10 weeks. The second leg will start from Kashmir and end in Uttarakhand, ending where the first leg started. This will take place in May & June over 6-8 weeks. The drive is is being split into these two phases keeping weather conditions in mind.

Mr. Sharat Dhall, Managing Director, TripAdvisor India said, TripAdvisors vision is to help people around the world plan and have the perfect trip on any budget by providing them with unbiased reviews by real travelers. Driving across the full length of the Himalayas is a daunting task and were proud to Sponsor Ajay in this endeavour. Ajay will use TripAdvisor hotel reviews in making his choices of stay along the road trip a testimony to the India specific content of the site. Ajay will also share his hotel stay & travel experiences on TripAdvisor making them available to millions of travelers across India and the world. We wish Ajay all the best and a safe trip!

Speaking on the occasion, Pratik Mazumder, Marketing Head, Yatra.com, said, Yatra has always proven to be a travel/destination pioneer, therefore, we take pride in joining hands with Ajay for this thrilling expedition and wish him success for this long journey. This step reinforces our travel expertise and we keenly look forward to seeing Ajay after 120 days to know his diverse travel experience, which would be shared with our audiences to educate them on our successful association with this voyage.