Tourism boards offer incentives to lure Bollywood film makers

Mumbai, March 22 | Updated: Mar 23 2005, 06:02am hrs
Shooting abroad is a trend which has gained momentum in the past decade. In a bid to promote tourism, tourism boards across the world are luring film and television producers by offering attractive incentives. Among these are securing permissions for shooting in locations, discounts in accomodations and also offer cash incentives.

Yash Raj Films chairman Yash Chopra said, The tourism boards strongly look forward to Bollywood film makers shooting abroad. When the audience sees the film, they are drawn to it and in fact plan to make trips there. This helps the boards in attracting more tourists.

According to Tips Industries managing director Kumar Taurani, the special incentives help the film producer to cut down the production expenses by at least 20%. We have received an offer from Singapore Tourism board which entitles us to a discount of 50% in travelling and in accomodation. Further, the board is also ready to provide us cash incentives. If a film producer avails of these incentives then they will be in a position to cut down their production cost by at least 20%, added Mr Taurani.

Nepal tourism board and Tourism Ireland is also working on similar plans. Tourism Ireland manager (new & developing markets) Leo Ganter said, We want Bollywood film makers to come to Ireland and shoot films. After seeing the films, more Indians will come to our country. India is a big market for us after China. Nepal tourism board director (tourism marketing & promotions) Nandini Lahe - Thapa said, We are in talks with Balaji Telefilms to come and shoot their serials in Nepal. If they agree to come we will also be offering them special incentives and facilities.