Toonz Hanuman hits 370 theatres with green message

Written by Corporate Bureaus | Thiruvananthapuram, Dec 28 | Updated: Dec 29 2007, 06:42am hrs
Toonz Animation's first Indian 2D animated feature film `Return of Hanuman' was released on Friday, taking up a crusade against global warming. Despite the message of grim warning against plastic waste, Hanuman-2 is entertainingly couched in whacky contemporary idioms in the likes of Shahrukh Khan's `Om Shanti Om', Rajnikant mannerisms, and even Ajit jokes.

The 90-minute co-production between Toonz and Percept Picture Co (PPC) is sequel to India's first 2D animated movie Hanuman. The story is about the rebirth of Indian mythological hero Hanuman as a boy named Maruti in 21st Century India, but bearing the fate of the entire earth on his hands.

The Hindi version of `Return of Hanuman' has been released in 370 theatres across the country. The film is directed by Anurag Kashyap. The producers are readying a dubbed version in other Indian languages.

"Hanuman-3 is in the plan stage. It will be produced in 3D" Toonz Animation India CEO P Jayakumar told mediapersons, after the premiere.

Toonz, part of the Geneva-based business behemoth Comcraft, is mainly known as a content supplier to US and European producers like Marvel, Hallmark, Paramount, Disney, BBC and Cartoon Network.

Toonz's 18,000 sq ft ink-animation studio, the only one of its kind in Asia, is in Technopark in Kerala Capital. The Indian studio has over 500 artists from countries like Phillipines, Singapore, Canada and US working on various animation projects.