HTC bets on cameras to recover market share
Taiwans HTC Corp has turned to advanced cameras and music functions for a new range of phones at the centre of its bid to recover from a rapid fall from grace in the tough and fickle smartphone market. The worlds No. 5 smartphone maker launched the HTC One series of models at the Barcelona Mobile World Congress on Sunday, taking the fight to Samsung Electronics and Apple with fast graphic chips and advanced music and photography functions. It is a fight that HTC was losing at the end of last year, when its sales slumped and investors dumped its shares on concerns the firm had lost its edge. Analysts said the new devices represented a pragmatic choice for a company that lacks the resources of its deep-pocketed rivals. HTC seems to have learned from mistakes it made in 2011, said Malik Saadi, principal analyst at Informa Telecoms & Media. The company aims now to concentrate on: bringing innovation through design of premium devices rather than spreading efforts across all segments of the market. Rapid innovation was the hallmark of HTCs lightning rise from obscure contract maker to purveyor of must-have gadgets. Its shares more than tripled in the 14 months to April 2011.