Changing profile of internet companies and new trends in tech world like social media, internet marketing and varying consumer behaviour is compelling companies to take this step and hire from top business schools. Sales and marketing, business development and finance management are the jobs being offered to these students.
At IIM Ahmedabad, some first time recruiters in IT, technology and internet were Groupon, Cleartrip, SAP, Yahoo! and Google for summer placements.
Explaining the reason behind Yahoo! hiring more business graduates, M Chelliah, head, academic relations, said, For the last three years, we have been tying up with engineering colleges for training and placements. But this year we also tied up with IIT Hyderabad, IIM Bangalore, ISB Hyderabad, Indian Statistical Institute (ISI) in Kolkata and Delhi for training. We have realised that we just dont need computer science engineers. As new trends like social media are coming up, we also need talent with business management background.
For the last three years Yahoo! has tied up for research and development training along with placements with five IITs which include Bombay, Delhi, Madras, Kanpur, Kharagpur.
At IIM Lucknow, Yahoo came for the first time and opened product management roles for summer placements. Google offered multiple profiles ranging from analytics to sales during the summer placements, said Adarsh Srivastava, member, placement committee at IIM Lucknow.
Google has previously visited our campus for final placements, but this was their first time offering summer internship projects. Many recruiters were visiting campus for the first time, said a student from the placement committee of IIM Ahmedabad. Roles offered were sales and marketing, business development and corporate strategy.
IT giant IBM, too, has its plans to expand its training and hiring portfolio to business schools.
Himanshu Goyal, country manager (academic initiatives), IBM India, informed, We are realising the importance of hiring MBAs in finance, HR or even for some technology marketing jobs. Thus this year we are eyeing to tie up with top 100 business schools to train professionals for relevant jobs in the IT industry. We have already partnered with Vellore Institute of Management (VIM) in Pune. The IT industry now needs T-shaped skills as the market is maturing, which means technology plus expertise in business management too.
Yahoo and IBM are regular recruiters, but they didnt finalise their requirement by the time we started and finished our summer internship process. We will see them in the finals, said a member of placement committee of IIM Indore.
IIM Kozhikode, too, saw similar first timers during summer placements like, Mentor Graphics, Ittiam Systems and Amazon and offered profiles across various business functions like programme management, sales, customer experience and operations. Even for IIM Indore, this season was buoyant in terms of e-commerce and tech sector with many first time recruiters like Amazon, Yatra and Infibeam among others.
Similarly, first-time companies on IIM B campus included Dentsu, Supermax, Abbott, Amazon, Narayana Hrudalaya, SAP, The Times Group, Yatra.com, Cleartrip.com and Duferco.
Concluded E Balaji, MD & CEO, HR firm Ma Foi Randstad, Earlier, IT companies believed that they would hire engineers who can then be trained as managers over a period of time.
But today, the tech sector has realised that Indian business schools deliver employable talent which can be straight away put to marketing, business development and corporate strategy roles. Moreover, big MNCs in the tech sector always hired from western business schools, but are now accepting the talent from Indian business schools as well.