Taj Lands End Eyes 40% Growth

Mumbai, Nov 2: | Updated: Nov 3 2003, 05:30am hrs
After a good one years innings, Taj Lands End, Mumbai has targeted a turnover of around Rs 72 crore for the current financial year as against Rs 50 crore when it was acquired by the Taj group of hotels. This translates to a growth of over 40 per cent over the last one year.

Commenting on the performance of the hotel, Taj Lands End general manager Farhat Jamal said that 75 per cent of the hotels business is from the corporate segment which is one of the fastest growing segments now. The conference segment has also shown growth and we did about Rs 13 crore from conference and banquets this year, Mr Jamal said.

Taj Lands End is now planning to add 69 new rooms and a new coffee shop which is slated to be launched sometime in December 2003 and is in talks to get into a co-branding strategy for its existing spa facilities.

The hotel is also looking at the possibility of another food and beverage outlet sometime in the near future. Mr Jamal said that this is part of a strategy to further reposition the hotel.

With regard to the investment, Mr Jamal said that the new additions to the hotel are under the Rs 30 crore renovation plan.

There are 300 rooms as of now and by the end of early next year, we will add 69 other rooms to Taj Lands End.

He said that the hotel, in addition to the new coffee shop, will also be launching the Taj Club by the end of January 2004 which will have 29 rooms. These rooms have a few extra amenities and perks in these rooms with a separate meeting rooms free of cost. The amenities here are a little more lavish than the present business rooms, said Mr Jamal. These rooms will be priced at Rs 7,500-8,000 per night. Five additional suites and a presidential suite of 2,500 square feet is also on the cards.

The hotel has plans to upgrade its business centre and its technology services.

Taj Lands End was recently voted as the Best Business Hotel in Asia from India for the year 2003.