Swift In JV Talks With US-based Call Centres

Hyderabad: | Updated: Aug 26 2002, 05:30am hrs
Swift Response (P) Limited, which offers telemarketing and customer support services (call centre), is holding talks with the two US-based leading call centre companies for a possible joint venture in India.

We are talking to two leading companies in the US, which are engaged in financial, insurance and HR practices, for a possible joint venture for call centres in India, Mr Chandra Venkatramani, president and CEO of Swift Response, told eFE.Of the two companies, one is already a major player in India having tied up with a Mumbai-based call center player, Mr Venkataramani said. However, he did not identify the company.

Mr Venkataramani, who was in Hyderabad recently to launch a new call centre at Hi-Tech City, said the company would ramp up to 300 seats totally from its current capacity of 75 seats together in Chennai and Hyderabad. The new Hyderabad centre would be upgraded to 100 seats, while the Chennai center will be expanded to 200 seats.

The proposed expansion is basically to enter into new areas such as back office services, HR practices, insurance, market research and other financial services, he said.

As part of its expansion plans, it is holding talks with two US-based venture capitalists to take them on board as strategic partners in the company. We have proposed to raise $2 million from the VCs for the expansion plans. We expect to finalise the deals in the next three months time, he said. Earlier, US-based angel investors have invested $1 million in the company for an equity stake of 30 per cent in the company. The promoters hold 40 per cent in the company.