Swarovski launches 'Create Your Style' jewellry kits on Jabong

Written by FE Online | New Delhi | Updated: Oct 18 2014, 18:09pm hrs
Jabong has announced its foray into luxury fashion jewellry with an exclusive partnership with Swarovski, a global leader in cut crystal and fashion jewellry. Jabong will be associated with Swarovski for creating jewelry according to a consumer's own individual style.

The special edition of 'Create Your Style' jewellry kits are designed for the stylish and fashionable woman of today who would like to express her individuality through creating her own style statement. For example one necklace kit can be adapted in a variety of ways to suit different looks as per the mood at that time of the consumer. The assortment incorporates the highest quality Swarovski crystals into each design. There are also three Swarovski themes and corresponding crystal innovations in the kits across necklaces, earrings and bracelets. These kits are exclusively available on Jabong.

Speaking on this association, Vivek Ramabhadran, Managing Director, Swarovski Professional, Swarovski India Pvt. Ltd. said, ''Swarovski Elements constantly endeavors to create special moments and experiences for woman with eye for taste and design. The Create Your Style concept is a wonderful manifestation of the same where we offer the opportunity for a woman to effortlessly tweak a jewelry piece with Swarovski crystals to different looks which can mirror what she feels as she is getting dressed up for work, for a party, or just hanging out with friends.''

We felt that Jabong.com, given its fast fashion focus, would be the right platform to reach out to these women in India with this first-of-its kind concept in India, Ramabhadran said.

Elaborating on this collaboration, Arun Chandra Mohan, founder and CEO, Jabong says, ''Jabong partnering with Swarovski Elements will be a new chapter in the organised Indian costume jewellry segment. With this unique association with Swarovski, we are bringing the Indian consumers closer to the global aspired fashion and luxury scene.