Sun-n-Sand Hopes To Retain Holiday Inn Brand Magic, Customer Loyalty

Pune, November 26: | Updated: Nov 27 2002, 05:30am hrs
The loss of the Holiday Inn brand name is unlikely to make an impact on the operations of the Sun-n-Sand (earlier Holiday Inn) hotel property in Pune. Mr Rajesh Advani, director, Sun-n-Sand, said the Mumbai property at Juhu had survived competition from large chains and he expected the same to happen in Pune. We are looking at a rate of seven to 10 per cent return on investments from this property, said Mr Advani, who will be overseeing operations of Sun-n-Sand in Pune. Mr Advani said the property, the people and the service would be the same. We would also be honouring the Holiday Inn loyalty programmes and also launch our own Sunshine food and beverages loyalty programme , he said. Fresh investments would also be made in the hotel gymnasium, engineering equipment and some of the back-end rooms but no addition of rooms is planned.

Sun-n-Sand has entered into a licensing and management agreement with Classic Citi Investments Pvt Ltd. Classic Citi is a 50:50 venture promoted by Mr Gul Advani and Pune-based Avinash Bhonsale

Group. Classic took over the property from Ram Laxman Hotels but failed to arrive at an agreement with Holiday Inn to continue the agreement following which they company decided to leverage the Sun-n-Sand brand.