Its a good thing that this magazine is in English. We may speak Marathi at home, but we send our children to English medium schools. Since this magazine is in English, it will be read by the younger generation as well, pointed out Kulkarni.
The annual magazine was launched by the Indian Express Group for the first time in 2002. The theme of this years magazine centres around Lord Ganeshas favourite flower jaswand (the hibiscus). The hundred-page magazine delves into the mythology of Ganesha, focuses on his temples across the world, lists the many Ganeshamantras and also narrates the history of the asthavinayak and the symbolism attached to the various parts of his body.
We wanted to create an image of Lord Ganesha in the magazine. To have a semblance of his presence, we selected motifs which represent him, said Bappa, art director of the Indian Express design team, which worked for one-and-a-half months to decide the layout of the magazine. The hard work seems to have paid off, as Kulkarni voiced her appreciation about the look of the magazine. It looks very glamourous, colourful and the printing quality is impressive, she said. The magazine is available at the Siddhivinayak temple and in book stalls across the city.