Stella Artois World Draught Master comes to India

Written by Businesswire India | New Delhi | Updated: Sep 30 2009, 15:24pm hrs
Imagine a battle royale of the best bartenders from around the world sans their jugular acts or fire antics! It is quite hard to believe but thats what Stella Artois World Draught Master competition is all about. Started in 1987, it is the only bartending competition in the world that involves some of the biggest names from behind the bar demonstrating the art of pouring the perfect Stella Artois.

In towns and cities around the world, the 13th annual search for the Stella Artois World Draught Master has begun. A record number of bartenders from more than 32 countries will compete in this years competition, striving to complete the time honoured Stella Artois 9-Step Pouring Ritual to perfection. The competitions final will culminate in one of New Yorks most iconic buildings on 5th Avenue: The New York Public Library.

For the first time in the competitions history, Stella Artois connoisseurs of India will be able to participate the competition. The participants could register via a ground-breaking digital application: My Quest. Housed on the World Draught Master website, My Quest will enable entrants to capture and share their own personal takes on perfection by uploading photographs that epitomise perfection from a selection of contemporary categories, ranging from design to sport to film.

One lucky winner from India will be selected to compete against the worlds best bartenders in the dramatic final event in New York.

After 12 annual World Draught Master Competitions, the contest continues to evolve as it grows in success and stature. This year, New York Fashion Designer Tim Hamilton, winner of the 2009 Swarovski CFDA Menswear designer of the year award, has been commissioned to create a unique trophy that embodies the ideals of the competition. Hamiltons passion for perfection in craftsmanship echoes the Stella Artois dedication to quality and superior beer experiences, making him the ideal partner for the brand. Hamilton will also create a limited edition Chalice glass, the brands iconic glassware which is integral to the perfect experience of a Stella Artois.