Sony To Launch Indian Idol

Mumbai | Updated: Jul 30 2004, 04:40am hrs
Sony Entertainment Television (SET) will soon launch Indian Idol, a programme based on a concept, that has gripped 110 million viewers in 25 countries.

Indian Idol combines drama and reality with music, humour, thrill and glamour to trace the journey of budding stars. Through Indian Idol, the people of the country will choose their own national idol. The Indian Idol will be guaranteed a recording contract with a leading music company in India, and will also be awarded a contract with SET worth Rs one crore.

Between mid-August and September 2004, young aspirants can register themselves by calling their city-specific telephone number. The Indian Idol crew will then visit 10 cities, inviting registrations from participants. Those eligible will receive registration numbers for the auditions.

In November, the judges will trim down the contestants to 30. The nation will then aid the process by voting in for the 10 finalists. From December 2004 to February 2005, the entire nation will follow these finalists through a series of interactions and live shows and finally vote and choose their first Indian Idol.

Sony has appointed choreographer cum director Farah Khan, music director Anu Malik and popular singer Sonu Nigam, as judges in the panel. Television stars Aman Verma and Mini Mathur will be the presenters of the show.

The international idols format was conceived in the United Kingdom by Simon Fullers company 19TV and global production company FremantleMedia. The format premiered on UKs ITV in 2001 as Pop Idol. It has since then been rolled out to 25 nations.