As per the estimates, the digital camera market in Punjab region is pegged at Rs 7.5 crore per month on an average and the company aims to clock 40% share of it by next fiscal.
Tadato Kimura, general manager, marketing, Sony India told FE, We have recently launched a new NEX series in the digital cameras and hope to achieve the targeted growth rate of 40% during the next fiscal. We plan to sell 2,500 units of the NEX series in Punjab and 40,000 units pan India in 2011 and Punjab is expected to contribute 15% to Sonys total camera business by 2011, which is much higher than the present contribution of 6% from this region.
Sony that captured 35% share of the total camera market in 2010 is expected to grow to 40% by 2011. In alignment to this, Sonys digital camera sales revenue is estimated to go up from Rs 600 crore to Rs 900 crore by 2011.
Kimura added, We have set aside a budget of Rs 25 crore for marketing activities to accelerate sales of the NEX series cameras in India. Out of this Rs 1.5 crore will be spent on marketing in Punjab. The total camera market is currently pegged at Rs 1,750 crore for 2010 and is growing at 30% per annum estimated to reach Rs 2,250 crore by 2011.