The ads said Mukhiya ke munh par tala, lalchi pariwar ne Madhya Pradesh loot dala. It alluded to allegations that the family had a currency counting machine at home, that Chouhans brother-in-law had become a top grade PWD contractor using forged papers, and that the CMs wife had bought dumpers using forged papers. The advertisements did not name them, but had silhouettes with a striking resemblance to the couple.
The notice said false and concocted allegations have been made to harm the Chouhans reputation ahead of assembly elections. The notice said such allegations had been refuted in the past. The notice has given 15 days to AICC chief Sonia Gandhi and Bhuria to withdraw all allegations by publishing advertisements of the same size in newspapers that published them or face criminal and civil defamation suit.