Slim Is The New Name For Trendy

Updated: Jun 30 2002, 05:30am hrs
Slim is in these days when it comes to accessories. Watch majors have latched on to the idea rather seriously. Titan Industries Ltd recently launched the Titan Edge, a watch that the company claims is the slimmest commercially available in the entire universe!

Swiss watchmaker Edox has also launched its exclusive Les Bemonts collection in India. The Les Bemonts collection won the coveted Watch Of The Year award given annually by the influential Italian specialist periodical, Orologi.

Most watches average between 6mm and 10mm in thickness. The Titan Edge is just 3.5 mm thick, with a wafer thin movement of 1.15 mm. Edoxs Les Bemonts, developed by the reputed designer, Christian Glauser, is a 4.6 mm thick stainless steel watch overlaid with 18 carat gold and enhanced with a setting of diamonds.

The Titan Edge has a fully jewelled quartz analog movement with water resistance up to 30 metres, a feature unheard of in slim watches, say company sources. Some of the unique features of the watch include a state of the art silicon chip that conserves power and doubles the life of the battery, a specially designed step motor and a tolerance of plus minus three microns in some movements (against the usual tolerances of plus minus 20 microns), which demonstrates the extreme and exacting precision of the watch.

Les Bemonts includes a date calendar, either a 926000 calibre or a 10 1/2 27000 calibre. The cases are brush finished and polished, sometimes both, and in all display a slim profile. The watch is water resistant up to 30 metres (about 100 feet) and fitted with a sapphire crystal to protect the dial layout. Alongside models featuring three or four functions, the collection includes chronograph designs for both men and women, besides a variety of models equipped with a self-winding movement.

The Titan Edge currently comprises of 13 variantseight in stainless steel and five in a plated version. Priced between Rs 4,495 and Rs 4,995, the Titan Edge is available at all the Titan showrooms in the country.

Which brings us to the point, what is so special about a slim watch Explains Bijou Kurien, chief operating officer, Watches Division, Titan Industries Ltd: The Titan Edge is a unique world class watch both in terms of style and technology. From a pure technology point of view, the Titan Edge is a marvel. Commercially, there is no watch slimmer than it available in the world. That in itself creates a sense of pride for the consumerthe fact that he is wearing the worlds slimmest watch, and not forgetting that the watch is intrinsically Indian and enhances the pride of being Indian. In terms of design, the minimalistic or slim look has an international class and lends a certain sophistication to the wearer. The slim look is a statement of style and success. The Titan Edge confers status on the consumer.