SISL Rolls Out Solution For Media, Publishing

Bangalore: | Updated: Sep 19 2003, 05:30am hrs
Siemens Information Systems Limited (SISL) has announced the launch of Media Connecta new solution for the media and publishing industry. The solution is aimed at connecting a community of publishers and advertisers by facilitating transactional and promotional information exchange between them, said SISL executive director, AS Viswanathan.

Media Connect is also targeted at the small and medium enterprise (SME) segment in the media sector, Mr Viswanathan said, adding that the company is currently in discussions with existing customers. Media Connect would help automate advertisement order placement and exchange of information with advertising space buyers in real time over the Internet. We expect to go live with the solution within the next two months, he added.

The company currently has a 100 per cent market share in media solutions in the country. SISL is expecting to add three to four new customers by the year end, Mr Viswanathan said.

The company, which is a fully-owned subsidiary of Siemens, was expecting a turnover of Rs 300 crore for the fiscal ending September 30, 2003, out of which 20 per cent should be from domestic earnings, Mr Viswanathan said. In the previous year, SISLs turnover was Rs 258.6 crore, with the domestic market accounting for 14 per cent. The media segment was expected to contribute about 20 per cent to domestic revenues this fiscal, he added.