Singapore Launches S$15-m Campaign To Boost Tourism

Mumbai, Nov 5: | Updated: Nov 6 2003, 05:30am hrs
Singapore Tourism Board (STB) has launched a Singapore $15-million campaign to draw more business visitors to Singapore. This campaign is aimed at generating S$3 billion in tourism receipts and increase business visitors to 1.8 million by 2005.

Targeted specifically at the US, Europe (the UK, Germany), Asia (China, Hong Kong, Japan, India, Malaysia, Indonesia, Thailand, Singapore) and Australia.

Named "Make it Singapore", the campaign aims to reinforce Singapores position as the premier meetings, incentives, conventions and exhibitions (MICE) destination in Asia by securing more MICE events for Singapore.

Talking about the event, Lim Neo Chian, deputy-chairman and chief executive, STB, said, "Singapores reputation as a regional business hub and the benefits from the Free Trade Agreements (FTAs) signed present us with tremendous opportunities."

"The business challenges Singapore has faced this year have resulted in industry players coming together and working closer than ever to help us overcome these challenges," Mr Chian added.

Also, participating in the event are Singapore Airlines, Suntec Singapore, and Singapore Expo and hotels. The business travel and MICE cluster, an important sector, is expected to contribute in a big way to Singapores tourism receipts.

In 2002, this segment attracted 1.5 million visitors and generated tourism receipts totalling S$2.2 billion.