'Happy New Year' box office collections also earned the film the distinction of being the fourth overall among the opening week grosser in India with a business of Rs 157.57 crore, behind Dhoom 3 (Rs 188.99 cr), Krrish 3 (Rs 166.52 cr) and Kick (Rs 164.09 cr).
"We have to say that the film has got the biggest opening till date and we have to give credit to Red Chillies Entertainment and Yash Raj Films. The film has fared well not just because of the content, but also the micro-level calculations done by them to plan the release; number of screens, ticket rates etc., trade analyst Akshaye Rathi said.
"The film scored majorly because of the craze and the hype that was generated in terms of promotions and publicity. Smart planning also helped the film rake in the moolah. HNY has already made 100-plus crore in three days which is quite huge, Rathi added.
At the multiplexes, the mood was upbeat with Happy New Year leading the charge. As Gautam Dutta, Chief Operating Officer of PVR Cinemas mentions, The response to HNY has been phenomenal. The weekend occupancy was at a staggering 85 per cent and we expect the movie to continue garnering footfall. In the regional space, the Sanjay Jadhav helmed Marathi film, Pyaar Vali Love Story also did exceptionally well, with a 70 per cent occupancy at our theatres.
At single screens too, the mood was euphoric with a 100 per cent occupancy for HNY. Manoj Desai of G7 Cinemas mentions, Happy New Year has been running housefull in Galaxy, Gaiety and Maratha Mandir till Monday. But they might lose ground during the week because of the onset of Moharram.